Ni Aug09 PG24:NOV_08_p.6-13_News_legal.qxd 23/07/2009 09:59 Page 24
Ni Pushchairs &
Accessories
The best set of wheels for
Shade your Babe!
you and your customer
For parents of young children
who are heading for the sun,
this year’s essential piece of
holiday kit has to be the
Choosing a pushchair and all the right accessories can be something of
OUTLOOK® shade-a-babe™.
a logistical nightmare. Like many new parents, I started off with a pram
Available in a stunning range
totally unsuited to my lifestyle; I was a non driver and hopping on and
of coloured sun visors to
complement this season’s
off trains and buses was difficult at the best of times, especially when
most exciting pushchair
there were steps involved. Six months later, I traded it in for a
fabrics, the latest model also
lightweight, collapsible pushchair and it was amazing how much easier
features a handy central panel
my life became! I simply wasn’t prepared for any of the obstacles using
that unzips for quick and easy
the wrong type of pushchair would present - it was only through access to the child.
experiencing them first hand that I replaced it with something more A must-stock item for every
suitable.
nursery retailer, the shade-a-
babe offers unbeatable (SPF
I wish I had known then what I know now about good nursery retailers
50+) hassle-free sun protection. Its
and the range of travel options available. New parents are not experts
unique, patented 3 layered mesh design
in baby products and neither should they be. As an industry, it is down
blocks up to 99% of harmful UV rays,
to us to ask our customers a range of lifestyle questions and offer an
reduces glare, acts as a windshield, and
appropriate level of help and advice. In times like these, when the
keeps irritating insects at bay, whilst
constantly giving great visibility and
consumer budget is stretched to its limit, allowing the wrong the choice
ventilation.
to be made is a financial headache neither you, nor they need.
Tested by both the National Radiology Protection Board in the UK and the
Australian Radiation Laboratory, the shade can be used in different positions
Research has revealed that over a third of the market is accounted for depending on the age of the child and the degree of sun protection required.
by sales of baby carriages, including prams, pushchairs, buggies and Available in single or double models, it is simple to fit and folds flat so that it is
travel systems. At the premium end of the market, many mums are still easy to pack in a suitcase!
prepared to spend whatever it takes to purchase a pushchair boasting
For more information call leading UK distributor, Cheeky Rascals on
style and functionality in equal measure. At the cost-saving end of the
01730 895761 or visit
www.cheekyrascals.co.uk/outlook.
market, a quality product that offers value for money is still expected –
a73
Tel: 01730 895761
a73
www.cheekyrascals.co.uk
especially in the current economic climate.
In recent years it has become clear just how much the increase in
households where both parents work has impacted upon the sale of
Micralite - All Terrain Kit
baby products. A Mintel report revealed that consumers are willing to
buy two or even three versions of the same product to make sharing
British design company Micralite is dedicated to innovation, style and function
childcare easier. It used the example of a travel system which is used
and its Fastfold and Toro strollers are compact and lightweight ergonomic
every day, suggesting that a trolley buggy is often an additional
solutions to the challenges of life – and travel – with babies.
purchase for holidays abroad. Grandparents for example, may also wish Micralite has now created the All Terrain Kit to transform both the Fastfold
to purchase a buggy or stroller ‘just in case’. From this point of view, and Toro strollers into off road specialists. Ideal for an adventurous country
you have several target markets to think about: mums, dads, nans, walk, whether at home or abroad, the easily attached and removed wheels
grandads, and childminders – basically whoever is involved in caring for
come in their own travel case and make an enormous difference to mobility on
the child on a regular basis.
country tracks, rocky paths or beaches.
Customers buying for a first baby will no doubt need a fair amount of
help and guidance from a friendly and patient retailer like you. That
said, those buying for a second or third child will still require assistance,
as there will no doubt have been product developments since that will
impact upon their decision. While you must be careful not to patronise
your customer (who has probably had plenty of ‘well meaning’ advice
from friends and relatives on every aspect of their impending
parenthood), you must never presume they know what they want
either. A good range that appeals to all tastes and budgets should stand
you in good stead with every customer that walks through your door.
A full and varied range of accessories guarding against the elements or
making baby’s journey more comfortable are sure to sell well too,
allowing you to utilise every opportunity to boost profits and maximise
sales. When selling a pushchair, be sure to suggest a range of necessary
accessories from rain and sun protection, to buggy bags, foot muffs,
changing bags and insect repellent, together with pushchair toys,
beverage accessories and baby head supports. Customers will be keen
to spend money on anything that makes life easier when out and about
with baby, increasing sales for you no end.
a73
Tel: 01892 615900
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www.micralite.com
24
•
NURSERY INDUSTRY
•
AUGUST 2009
www.nursery-industry.co.uk
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