Ni Aug09 PG16.PASSED:NOV_08_p.6-13_News_legal.qxd 23/07/2009 09:27 Page 16
Ni Safety in
the Home
Helping to promote safety
Stay on the Safe Side!
Every parent is concerned about safety in the home and it is vital that
you respond to this anxiety with good advice and helpful products. The
Winner of Mother & Baby’s
NHS reports that a large number of children between 0-5 years old are
Best Design Award, and
Practical Parenting’s Best Buy
injured every year, some seriously, in accidents in the home. It reveals
Award, the KiddyGuard™
the kitchen and stairs to be where the majority of serious accidents
really is a stairgate like no
happen, with a total of 43,000 occurring in the kitchen, and 58,000 on
other. Highly innovative, it
the stairs. The Royal Society for the Prevention of Accidents (ROSPA)
works on the same principle
comments: “Most of these accidents are preventable through increased as a roller blind, simply
awareness, improvements in the home environment and greater “disappearing” when not in
product safety.” As a retailer you play a vital role in educating the
use, so there’s no hazardous
consumer, by taking the time to address your customer’s safety
horizontal bar to trip over
concerns with information, advice and ultimately, products that help
and no unsightly, swinging
guard against any accidents happening.
gate to bang against.
Safety features include a
The essentials
unique toddler-proof catch,
an automatic locking system
and single-handed operation
From fitting blank covers into empty sockets, to using safety gates at
(essential when carrying a
the top and bottom of the stairs and covering sharp edges of furniture
baby). Perfect for any home,
with protectors – your customers will require products that facilitate
the KiddyGuard is easy to
only the highest level of safety. The ROSPA suggests that fireguards be mount and extends to fit all apertures
fitted to any open fireplace and large expanses of windows or glass up to 130cms wide.
have brightly coloured stickers applied to warn of potential danger. The For more information call leading UK
organisation also suggests that parents use a securely fitted safety
distributor Cheeky Rascals on
harness in a pram, pushchair or high chair; that safety gates comply
01730 895761 or visit
with BS 4125 and smoke alarms BS 5446, regularly checked. For full
www.cheekyrascals.co.uk/kiddyguard.
safety advice please visit the website at www.rospa.com.
From room and bath thermometers to heat reactive feeding equipment
a73
Tel: 01730 895761
and first aid kits placed near the counter as ‘add on’ sales, there are
a73
www.cheekyrascals.co.uk
many products out there designed to ease concerns about safety. As a
retailer, a full understanding of the range of safety products required for
the home will help you to empower parents to make positive,
potentially life saving changes. While no safety product is ever a
substitute for adequate parental supervision and though we have
You’ll go quackers for
covered only a small but vital selection of products here, there are so
many more you could source for your shelves in addition to those that
help promote safety outside of the home.
Digi-Duck!
The Baby Products Association
The latest nursery bath time
essential has arrived! Digi-Duck
The BPA states: “Recent research has shown that the nursery products
is both a bath time toy and
thermometer rolled into one.
market is still in growth and has also identified safety as the uppermost
Its innovative digital technology
consideration in parents' minds when purchasing items for their baby.”
provides parents with the
Established in 1945, the Baby Products Association was set up to
peace-of-mind that their
promote the baby and nursery products sector in the UK and Europe. children’s bath time is a safe
Today it plays an active role in the development of product standards and fun time.
and provides an umbrella of support and specialist services to its A large LCD display on the
membership. A reliable source of information for product safety and
back of the duck is activated by
advice, the Association insists that parents ask themselves a range of
a digital sensor on the
questions before purchasing any product for baby, namely:
underside when removed from
its feet, which act as a storage
WILL MY BABY BE SAFE USING THIS PRODUCT?
base when not in use. The
technology within Digi-Duck
enables the reading to be so
HAS IT BEEN TESTED TO THE RELEVANT BRITISH, EUROPEAN OR
accurate that you can tell if the
INTERNATIONAL SAFETY STANDARDS?
bath is 0.1 degree above or
below your desired
DOES IT MEET THE REQUIRED EUROPEAN LEGISLATION?
temperature. Once the optimum temperature has been reached the word bath
appears above the temperature reading. If the bath becomes too hot, the
As a retailer, it is vital that you can answer all of these questions before word hot appears and a red light flashes to alert mum to the fact that the bath
closing the sale.
is too hot.
Digi-Duck is available to buy priced at £12.99 from www.tenscare.co.uk.
Your customers will be relying on you to sell only those products that
are manufactured to the highest safety standards and to advise of their
limitations in guarding against accidents.
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Tel: 01372 723434
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www.mama-tens.info
16
•
NURSERY INDUSTRY
•
AUGUST 2009 www.nursery-industry.co.uk
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