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NiFurniture
The perfect sanctuary
Fairytale Furniture Ltd.
Fairytale Furniture is delighted
Decking out the nursery in preparation for baby's imminent arrival
that our idea of furniture
which offers hours of
is an exciting time, with customers keen to create the perfect
imaginative play as well
sanctuary for safe and peaceful sleep. From cots to changing tables, as having a free story book
rocking chairs to wardrobes, nursery furniture is at the heart of all
to further fire the child’s
other purchases and should therefore form the core of your range.
imagination is catching
the attention of the
buying public.
Some customers will have decided on a colour scheme before even
In just a few short months
walking through the door, others will find inspiration in the
we have been approached by
furniture, soft furnishings and accessories displayed in store. If your and featured in 17 magazines
premises are large enough, good visual merchandising with themed
in addition to our ongoing
nursery displays will encourage your customer to buy into the entire
marketing campaigns, both in
‘look’, spending whatever it takes to get there. If you do not have
the press and on line.
This should make it easier
the floor space for large displays, or the warehouse capacity for vast
for retailers to offer a
volumes of stock, be sure to use a mail order catalogue or your recognisable product of high
online platform in conjunction with what you physically have in
quality and innovation which
store to brainstorm ideas and link sales effectively.
is so eye catching that passers
by stop and come into shops to find
Finding the perfect place for baby to sleep is top of every parent's
out more.
We offer a good mark up and a
agenda. All are concerned about Sudden Infant Death Syndrome
low minimum order; so get ready for
(SIDS), so a full understanding of the various safety regulations is the Christmas shoppers looking for
vital. According to The Foundation for the Study of Infant Death
something really different.
(FSID), there are just five bed time basics to keep a baby safe:
Fairytale Furniture offers so much
more than just a seat.
- A cot, crib or moses basket
a73
Tel: 01923 85 7776
- A firm flat mattress
a73
www.fairytalechildrensfurniture.co.uk
- Blankets, or a baby sleep bag a73
Email: z@fairytalefurnitureltd.com
- A dummy
The FSID also recommends that baby sleep in the same room as
Mum for the first six months. Due to space limitations, a moses
Maximize each Furniture
basket is often more convenient during this period as baby can
sleep next to Mum's bedside, aiding in bonding and making night
time feeding easier too.
Sale with Kit for Kids
Once baby has outgrown the moses basket, a cot will be the next
A cot mattress is an important part of any
furniture sale. Leading cot mattress specialists
necessary purchase, though many parents will opt to spend on both
Kit for Kids has launched the roll of an in-store
in one visit. Generally customers will be looking for something that Point of Sale unit with audio and video, the
will last from birth up until baby is ready for a toddler bed, or even
perfect addition to every high quality furniture
better, a cot that converts to a bed for greater return on investment.
display area. This unit has been designed to
Many of your customers will not be aware of how to get the most
maximise sales of a non display item and utilise
otherwise dead floor space.
out of their purchase by choosing a cot that caters for each stage
Robert Harley, National Account Manager,
of development – so do talk them through the various options. It is
said “ Our initial retailer feedback has been very
also likely that you will stock a range of foam, sprung and fibre positive, with business owners reporting a
mattresses alongside a selection of moses baskets, cribs and cots to
significant increase in sales and making more
suit all tastes and budgets.
money per sale since the units were introduced
along with the in-store training programme.”
We have had an unprecedented amount of
Your customers will need a changing table or cabinet and will more
interest into these units so to secure yours
than likely want it to match with the cot. Those with money to
please contact Kit for Kids on 01732 455 000.
spend will go as far as to purchase an entire range - moses basket,
cot, changing table, cabinet, wardrobe and rocking chair. If you
a73
Tel: 01732 455 000
know and understand your target market, you will cater for this
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Email: Robert@kitforkids.com
type of demand with themed ranges in a several colours and styles.
Those on a budget will only want to purchase the more essential
items and good customer care will involve you offering high quality,
value for money product and advice on what is only totally
necessary for baby.
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NURSERY INDUSTRY
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AUGUST 2009 www.nursery-industry.co.uk
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