Ni Aug09 PG30-31:NOV_08_p.6-13_News_legal.qxd 23/07/2009 10:14 Page 31
Ni Product Showcase
Magmatic in Motion
The brand behind the iconic Trunki luggage celebrated three years of success earlier this year. Experts at
designing innovative gear for families on the go, Magmatic seal their success on the nursery scene with a host
of new products and inventions hitting the high street this year.
The team of 10, headed up by Dragon’s Den favourite Rob Law, have a new mission – ‘Imagineering in
motion!’ Aiming to build on the success of Trunki, the studio has repositioned itself as designers and
distributors of iconic travel products for children and families and the new tagline reflects this company ethos.
Rob Law comments: "I think one of the secrets to success is simply in understanding that while parents buy
products, children make friends with them. We’re expertly placed to develop and distribute brands at a global
level without diluting our point of difference – a very real tots eye view! I wanted our new branding to capture
this personality.”
New Products to stash your shelves with...
Harley the Ladybug Trunki - the newest character to join the Trunki Troop
Gruffalo Trunki – the first licensed Trunki in association with the bestselling book.
Yondi - the latest must-have head hugger and neck support
Trunki Tote – a multifunctional tote to stash essential travel toys, treats, comics and crayons.
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Tel: 0870 626 0002
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www.magmatic.co.uk
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Email:
sales@magmatic.co.uk
www.nursery-industry.co.uk
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AUGUST 2009
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NURSERY INDUSTRY
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