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Park News
www.parkworld-online.com
CHIME LONG
Park Food
CONFIRMS
by Mike Holtzman
NEW PROJECT
School is Almost Out
The Chime Long Group has been revealed as the developer of a
…Get Ready!
planned marine park, safari and hotel development at Hengqin Island
in Zhuhai, part of China’s Guangdong Province.
Before school’s out, do your homework! What can you apply to
Although still in the planning stages, local government approval has
your food & beverage operations this season that you learned from
been secured for the project, described as the largest of its kind in
last season?
China. Completion is expected by 2012.
Did you analyse your numbers, costs of goods, usage reports,
Speaking exclusively to Park World, Chime Long Group director of
theoretical, labour analysis, menu mixes and menu engineering?
investment Tony Sze said the development represents a “massive
How have you changed operations at your restaurant, snack shack
opportunity,” and should bolster the tourist offering in the Pearl River
or concession operations to make a difference?
Delta, in particular complementing activities in Macau – a short ferry
You must make sure that you always analyse your data. Food &
hop from Zhuhai.
beverage operation is about the numbers and the science. For
“There is a lot gambling in Macau, but many families want to go and
example, examine your recipes. Each recipe has a specific amount
see it,” he notes. “We can provide them with something new in terms of
of each ingredient. Analyse the amounts of spices, size of chicken
tourism. Our current park [in Guangzhou] is more a regional park;
or the ratio of syrup to water in a soda. Do the sums! Make sure
here we want to develop an international destination.“
your numbers are accurate for both taste and profit. You must
Located in the Panyu district of Guangzhou, the existing Chime Long
always crunch the numbers to assure success.
resort comprises an amusement park, waterpark, safari, crocodile park,
You also need to assess your schedule to assure effective
circus, three hotels and a conference centre and has been awarded
operation. Reviewe data and each day of the revenue versus
national 5 “A” status.
labour. This is the time to set the pattern and projections for the
China’s largest existing marine park is Ocean Park in Hong Kong.
2009 season. An easy step is to review your daily sales and create
Together with Hong Kong Disneyland, OCT’s parks in Shenzhen,
a targeted 25% labour ratio of sales each day.
Macau’s resorts and casinos, Chime Long Resort and now the group’s
Stagger starting times for staff schedules. Go lighter with staff on
new development in Zhuhai, the Pearl River Delta is set to offer one of
the smaller sales days. Take the hours from a lighter day that can
the strongest groupings of parks and attractions in Asia.
operate in the teens and carry the hours onto a heavier day of
sales to assure service and success.
Are you going to try anything new this year? A wise man once
said, “If you always do what you always did, you always get what
you always got.” Plan new menu items and the strategic
implementation of those items.
Bold and highlight your newest or best items and consider taking
off the lowest selling items. You may also want to try moving a
sales cart by the gate to capture more guests. Make small changes
in order to make big differences.
Now that your homework is complete, enjoy your summer!
Tony Sze
Caption
Happy Valley Wuhan
The leading Chinese attractions operator OCT has confirmed Wuhan will be
the location for its fifth Happy Valley theme park after signing an agreement
with the local government towards the end of May.
The new park will be located in the Donfu resort area of what is the
Hubei Province’s capital city. Although still very much in the planning stages,
the new venture is expected to be slightly different in content to existing
Happy Valleys in Shenzhen, Beijing, Chengdu and Shanghai.
OCT expects annual attendance at its parks and attractions, which also
include a number of eco-resorts, to reach 30 million by 2018. Happy Valley Mike Holtzman is president of Profitable Food Facilities, a US-based
Shanghai, in the Sheshan district of the city, is scheduled to open on July 28 hospitality design and consulting firm for recreational and family
this year. entertainment. You may contact him at mike@profitablefood.com
JULY 2009
7
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