p4,6,7 outdoor NEWS:SGBGolf_NEW_template 28/04/2009 09:23 Page 7
SGB Outdoor News
OS Outdoor The North Face
Show a roaring Base Camp
success Duffel bags
The end of March saw the OS Outdoor Show
take over Birmingham's NEC – well, part of it, at
major award
least. The show, aimed at outdoors consumers, is The North Face's Base Camp Duffel has been
packed with interesting things to do and see, plus awarded the prestigious Editor’s Choice Gold
plenty of outdoor products alongside tourist Award by Backpacker magazine. The Base Camp
information on places to go and enjoy across the Duffel was introduced in 1979 and celebrates its
British Isles and further afield. 30th birthday in 2009. It is The North Face’s
With so much to see and do, and a huge classic, bomber expedition duffel.
number of people in the arena, it can feel a little “The Base Camp Duffel is an iconic product
cramped and the organisers might consider from The North Face. It has withstood the test of
putting the event in a bigger hall next year, as the only criticism a visitor has is that the show is TOO time and is an essential, indestructible product for
aisles can get uncomfortably crowded – but if the successful, they must be doing something right! all of our team athletes,” said Barry McGeough,
Skaters doing performing VP of Hardgoods at The North Face. “We are
incredible stunts, bikers doing honored to be awarded this recognition from a
hair-raising acrobatics and team of editors who rigorously test and use the
climbers hanging 50 feet products they review. This is a great tribute to
above the ground, all receive on the Base Camp Duffel’s 30th birthday.”
alongside top-name guest The Backpacker Editor’s Choice Awards,
speakers. bestowed annually since 1993, honor the
The NEC also has the products that Backpacker editors have chosen as
benefits of acres of parking the best of the year based on months of trail
and a pretty much central UK testing. The Gold Award honors products that
location; what more could a have held their ground through the years. The
visitor ask for? SGB's already product must be at least five years old and
looking forward to next year. relatively unchanged.
‘New look for Granger's Fabsil’
The word ‘unique’ may be over-used,
but Granger’s Fabsil proofing can surely make that claim.
The highly effective silicone-based water repellent treatment has been a
staple for outdoor retailers for many years and is the default choice for
proofing tent, tarpaulin, canopy and awning fabrics.
Granger’s newly re-branded Fabsil packaging brings it closer in line with
the rest of its products. “Fabsil has very wide recognition across several
markets”, says Hamish Ogilvie from Granger’s. “We wanted to ensure that it
gained a more contemporary look linked to the latest Granger’s packaging,
while retaining its own identity. The new packaging makes Fabsil’s features
and benefits very clear.”
For more information, or to order Granger’s Fabsil,
contact Burton McCall
on: 0116 234 4644
or email: sales@burton-mccall.co.uk
APRIL 2009 SGBOUTDOOR 7
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