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p10 Intersport:SGBGolf_NEW_template 24/04/2009 12:07 Page 10
NISTEX
SGB News
30th June 2009
The buying group had yet another the kind of functional flourishes that will
successful show, its second of distinguish them from most other brands. We'll
2009, at their Shirley be taking a closer look at them in a future issue
headquarters. SGB attended, and of SGB
enjoyed itself… 1000 Mile had an incredible range of stock of happy customers too.
on the stand, and rep Warren Smith told SGB Racket brands were out in numbers, with
The Q4 show had a different layout to the Q3 that their message for retailers is they're "a new technologies from Prince, lovely new
show, which we attended in January. The one-stop shop for sports retailers. We cover a rackets from Slazenger, Wilson are pushing into
floorplan was more open, but not as a result of multitude of sports, we have some unique badminton in a big way and Yonex look as
feedback from members after the Q3 show, as brands, which are at the highest level." strong as ever, HEAD is looking good product-
General Manager Barry Mellis explained: "Every Field to Podium were back, and with an wise too… There's actually not enough space
time we have a show, we're going to change expanded range of apparel that is winning to go into everything we saw here. It was a
the layout," he told SGB. "We want to surprise orders and helping fund British sport. We'll be very, very good show, as Steve Heatley from
the members – they love it when it stays the catching up with them again in the magazine, Prince concludes for us: "It's been an excellent
same, but then they complain that it's not been too. show. We had 19 members on in the first day
changed! We want to keep things fresh for the Canterbury remain positive despite some and almost all of them placed orders. I don't
members." delivery problems in the past, but staff were think the negativity in the market is showing
Specialist Sports Shoes, which distributes giving members a story of confidence thanks here; forward orders might be down, but the
adidas hockey gear, are new members of to a new warehouse ops manager who has business is still coming through. We had one of
Intersport, and their message to the customer apparently put in systems that mean they're our best months in terms of day-to-day
was simple, as Richard Mantell told us: "We're hitting delivery targets. Let's hope so, business in January; retailers are sitting on less
able to provide a more flexible service for because the sky is the limit for Canterbury if stock now, but the orders are still
smaller retailers. We don't have minimum re- they can sort those issues out. Great product there."
order or order levels, for example." on show in Shirley, and a lot
Another fresh face was Matt Roberts, a
brand which has some beautifully designed
gear which is both attractive and practical, with
10 SGB SPORTS APRIL 2009
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