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p4,6,7 outdoor NEWS:SGBGolf_NEW_template 28/04/2009 09:20 Page 6
SGB Outdoor News
Whitby celebrates threefold Anatom
Whitby and Co has won a major award from
Academy
Helle Knives for being their top international
distributor in 2008. Sales of Helle in the UK have
workshop dates
increased by 350% from the year 2007 to 2008,
a tremendous figure in its own right, but doubly
for 09
so when you find that this figure doesn’t take Foot specialist company Anatom has announced
into account that Whitby actually only took on the latest dates for its series of Anatom Academy
the distribution of Helle half way through the training courses. Aimed at footwear retailers and
year, in June 2008. shop staff the Spring and Autumn workshops will
More cause for optimism comes with the news take place throughout May and September across
that the company's Leatherman sales for the first the UK .
quarter of 2009 are up by over 20%, with a host Anatom have been delivering specialised
of new product launches planned throughout the footwear and biomechanics training for over 14
year. years. Designed to educate retailers and staff
The new product launches will range from the about the importance of how to correctly fit
high quality, low cost new Leatherman Monarch Helle’s MD Torod Helle presents Whitby’s Chairman performance footwear, the Anatom Academy
Flashlights through to the replacement of the Nick Griffiths with the award, which was hand-made courses are very comprehensive and can cater for
Core Multi Tool with the new Super Tool 300 in from Helle’s own stock of leather and wood, at the the different needs of the retailer and all the
autumn. Whitby also has plans to run a number recent IWA show in Nuremberg. various types of footwear.
of value added combo packs throughout 2009, To attend one of the Anatom Academy courses
making the products even more desirable. sales in the UK are over 50% up on 2008, which please register by calling Anatom on 08000 323
Finally, Wenger Swiss Army Knives' first quarter was also a year of high growth for the brand. 505. Dates for the 2009 courses are;
London: 20th May & 29th September - Day &
Evening Course Available
Granger's makes life simpler…
Bristol 22nd May & 1st October
Leeds (new venue) 11th May & 23rd September
Cleaning and proofing specialists Granger’s is simplifying outdoor footwear care by Manchester 12th May & 22nd September - Day &
launching a new ‘do-it-all’ product. Evening Course Available
G-Max Universal Footwear Proofer is designed to work with leather, nubuck, suede or Ambleside 13th May & 24th September
fabric footwear. Hamish Ogilvie from Granger’s commented: “Where previously you Edinburgh 29th April & 6th of October
needed two or three different products to keep your mountain boots, 3-season boots and To find out more about Anatom Academy
approach shoes waterproof and breathable, now you can care for all your outdoor training courses please log on to
footwear with just one product.” www.anatom.co.uk or see page 10 for a feature
The new G-Max Universal Footwear Proofer is available as a spray-on application (RRP in this issue of SGB.
£5.99 for a 275ml bottle) or with sponge applicator (RRP £3.99 for a 100ml bottle).
Lifetime winner
Haglöfs opens
The winner of a trip of a lifetime competition
UK showroom
organised by Mountain Equipment, Himalayan Haglöfs officially opened its new UK/Ireland office
Experience and Ellis Brigham has been chosen. and showroom mid-March in Staveley, Cumbria.
Entrants hoping to win this 26-day holiday of a The company, which now has roots firmly in
lifetime to climb to Everest North Col at over
7000m had to have previous experience of
altitudes, trekking, snow and ice climbing and be
competent at abseiling. 21-year-old Philip de
Berger of Westbury on Trim, Bristol works as an
outdoor instructor and fitted the bill perfectly. He
Mark Brigham of Ellis Brigham, winner Philip de Berger,
heads off on his prize later this year, fully kitted
and Richard Woodall of Mountain Equipment.
out in Mountain Equipment gear.
Asolo launches new campaign
Far from reducing its on-page presence, Asolo is running a media campaign this Spring that features
double-page adverts across multiple outdoor titles in the UK and Ireland. UK soil, chose the Staveley Mill Yard for its UK
The new adverts have been developed in partnership with GORE and feature the key concept of headquarters. Set amid the rolling hills of
‘Climate Comfort’ in footwear. On average people feel comfortable when the temperature inside Cumbria and with a light and airy environment it
footwear is around the 28°c - 32°c zone. is a perfect venue for any outdoor company to
The new double-page advertising campaign commences in April issues. have as its base.
6 SGBOUTDOOR APRIL 2009
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