p4,6,7 outdoor NEWS:SGBGolf_NEW_template 28/04/2009 09:18 Page 4
SGB Outdoor News
Continued growth HI TEC opens showroom, enjoys
for Mountain sales boost
Boot Co
HI-TEC has revealed an impressive 12.5% increase in its 2008 UK
Outdoor footwear sales. The brand's continued growth and
The Mountain Boot Co Ltd recently concluded its investment in the Outdoor market maintains positive momentum
year end proceedings. Following a significant for 2009 with their forward sales orders increased by over 65%
period of growth during 2008, where overall compared to the same period in 2008.
business grew by 16%, the company achieved a In order to service the growing demands of new and existing
number of significant milestones, including hitting customers based in the North of Britain and to further reinforce
its five-year sales target set by Deuter of doubling the brands dedication and continued investment in the Outdoor
sales in the UK market – inside three years!. market, HI-TEC has opened a brand new showroom in Kendal in
2008 also saw continued growth within the the Lake District.
established Scarpa and Grivel brands, with Grivel In late March the HI-TEC Kendal Showroom was opened by
posting its highest performance in the UK since Frank van Wezel, the company's Founder and Chairman. Several
1818. key outdoor retailers joined the HI-TEC team to celebrate the
2009 has started very well with February one unveiling of the showroom that displays the latest key ranges in the Frank van Wezel flanked by security
the strongest turnover months in the company’s Outdoor collection. from STAG – Ricky Chandler and
15-year trading history. HI-TEC plans to evolve ion mask technology even further this Ward Robertson
Steve Roberts, MD, commented: “2008 has autumn 09 with the introduction of a hybrid winter lifestyle
been a year with significant challenges and we collection supported by a specific women’s lifestyle campaign. The V-Lite Snowflake Chukka 200i
expect 09 to be no different, however these uniquely combines the ground breaking benefits of “stay clean” ion mask technology with high
results highlight that great product, backed by performance winter technologies and the latest stylish designs.
great service will pull through harder times”. For further information on the HI-TEC Sales and Outdoor Collection call on 01702 541 771, view
During March MBC is set to launch its www.hi-tec.com or www.wetisdry.com.
distribution of a major new brand – Outdoor
Research and several new product categories,
including, Scarpa Alpine X shoes and Deuter OutDoor 09 looking good…
sleeping bags.
According to the OutDoor show's organisers, trade shows have experienced falling numbers of
Regatta hits TV
outdoor and cycling industry manufacturers exhibitors, the expansion at Friedrichshafen has
appear determined to defy the current economic come at just the right time. The completion of the
Regatta is now sponsoring a primetime TV crisis. In fact, they say, never have so many new halls seems to have motivated even more
programme on ITV in the shape of Countrywise, companies made advance bookings of exhibition outdoor product manufacturers to appear at this
presented by Paul Heiney. The presenter explores space for each of the world-leading trade shows, year’s industry gathering. Thus far, OutDoor has
Britain's countryside and meets the people who OutDoor (July 16 – 19, 2009) and EUROBIKE booked 707 exhibitors from 39 countries,
make it special. It will combine items presented (September 2 – 5, 2009). representing a 10 per cent increase over the same
Rolf Schmid, President of European Outdoor spring period last year
Group, regards the economic downturn as an
opportunity: “Our industry will benefit from the
change in social values. Consumers are spending
their money on recreation, their health and
leisure time.” Two more recently completed
exhibition halls, as well as the new East Entrance,
will be available for OutDoor 2009. “Exhibition
space at Messe Friedrichshafen now totals 85,000
square meters or 915,000 square feet,” notes
Klaus Wellmann, Managing Director of Messe
by Heiney with features drawn from ITV's regions Friedrichshafen. “We are very pleased to have
and it will explore the breadth of Britain's managed to fill the additional space with high-
countryside, from its crumbliest coastline and quality exhibitors already in the first year.”
happiest valley, to its secret tunnels, rescued Though other consumer and industrial goods
gardens and haunted hills.
It is the perfect vehicle for Regatta to promote
its quality, value for money outdoor clothing,
EOG save ancient Swedish woodland
particularly as more people are looking to the UK Verle Forest, a spectacular old growth forest 50km northeast of Gothenberg, Sweden, has been saved
for their holidays this year. Countrywise will from imminent logging and will be preserved for future generations, thanks to a grant from the EOG
provide them with a reminder of what is on offer Association for Conservation and tireless fundraising on the part of A Click for the Forest – an
on their doorstep. organisation created to buy threatened native woodland and forest in Sweden. The final grant was
The TV sponsorship complements Regatta’s secured on Friday 13th March, just days before the cut-off date.
current print ad campaign, which explores the A large part of the 82 hectare forest has been declared of ecological importance, supporting over 52
theme of local heroes in the community. species of bird and several endangered plant species.
4 SGBOUTDOOR APRIL 2009
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