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25
grams per 100 grams of the product, an
extremely low emissions level.
Introduced by Raisio in April 2008, the
CO2 labelling was very well received and
generated a great deal of interest and talk
among consumers and decision-makers.
“I believe that in 2009 consumers will
continue to shift from words to action
in their consumption habits. Food
production accounts for around one-third
of all environmental impacts. However,
plant-based, nationally produced food
can reduce CO2 emissions and decrease
the ecological footprint of each of us.
We believe that CO2 emissions labelling
From Words to Actions
will soon grow more common on
food packages alongside the price and
Raisio, one of the Europe’s most drinks. By doing so, Raisio is helping nutritional content labels already in use.”
innovative grain companies and a consumers to make environmentally – says Raisio’s CEO Matti Rihko.
pioneer in plant-based and ecological friendly purchasing decisions and gives www.raisio.com
food, launched the use of a CO2 them the opportunity to monitor the
label indicating the amount of CO2 environmental impact of food they buy.
emissions caused by the production of For example, currently the level of CO2
its Elovena oat flakes and Elovena snack emissions for Elovena’s oat flakes is 37
Reuse and Resell
Swedish fashion label Filippa K is
Brands like Patagonia and Uniqlo have
promoting a longer life for its products
programs in place that either recycle
by letting customers sell them in its
fabric from used items or donate them
very own second-hand store.
to charity, while Filippa K’s emphasis
Situated next door to Judit’s, at
is on reusing clothing, stressing its
Hornsgatan 77, Filippa K Second Hand,
longevity and creating a healthy
sells women’s and men’s clothing
antidote to fast fashion.
and accessories. Items brought in by
www.filippa-k.se
customers are sold on commission. In
Enquire: store.secondhand@filippa-k.se
addition to used items, the boutique
sells collection samples, which tends
to bring in the fashionistas. The shop
is part of a larger effort to become
more environmentally aware, and
Filippa K doesn’t aim to make any
money reselling their garments.
According to Filippa K’s creative
director, Filippa Knutsson, the concept
is fully in line with the brand identity.
Conscious fasion is catching on.
avantoure
|
avan trend
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