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DINNER IN THE SKY
have been an hour. The person who
rents the table from us can
determine how many times we go up
and down during the rental period.
It takes 30 or 40 seconds to get the
table up into position; it’s
equivalent to an elevator ride.
CI: Do you get many users
needing the bathroom while 180
feet in the air?
MG: Before the lift we have a
debriefing with all the diners who
will be on board. We explain to
them the rules of the table, and we
explain that if they do need to use the facility that
now would be a good time… We’re not seeing too CI: Would a casino be able to offer a gaming
many lifts beyond an hour, or an hour and fifteen experience in the sky with you?
minutes…it’s not like being on a four or five hour MG: How about the Ultimate High Roller Club, or
flight! If somebody does need to use the restroom, we the Really High Stakes Poker Room? A Casino In The
are in communication the entire time with the crane Sky…maybe holding Texas Hold Em' tournaments,
casino gaming in the sky…If you have got someone
who has eaten at all the great restaurants, then give
him a new experience. Put him and 22 of his friends
or family up in the air for a dinner. When you rent it,
you have it for upwards of eight hours – it’s possible
to entertain different groups of people, one every
hour or hour-and-a-half. There is a lot of versatility…
CI: So it's very flexible – that opens all sorts of
possibilities up…
MG: The term dinner makes people think that it
really has to be a dining experience, but we
encourage people to explore other possibilities of this
being a sky bar, a meeting in the sky, the ultimate sky
box for a sporting event, a really high roller club for
casinos…it can lend itself to any situation where
someone wants to deliver a high impact, ‘wow factor’
event. That is really what this is about – about being
operator and the ground crew, so we could radio a media stunt, its about press coverage, about people
below and have the table lowered in 30 seconds. coming off this thing saying they can’t believe what
they just did and what they experienced. It can be
CI: Do you take bookings from individuals? used for anything, and that’s what it is really about.
MG: Right now we’re not set up to take bookings
from people, though we do have
inquiries from couples for
Valentine’s Day, or wedding
celebrations. There isn’t a
permanent location, so we can’t
really capture that audience. It’s
really companies or individuals
who want to rent Dinner in the
Sky for a specific reason,
perhaps to launch a product or
wine and dine VIPs at a
convention, a wedding in the
sky, a casino promotion…a lot
of folks who might like to use it
as a tourist-type attraction, that
option doesn’t exist as yet. We
really need to know when we are
doing an event.
56 FEBRUARY 2009
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