p42-44 octavian lottery 16/1/09 11:13 Page 35
RWANDAN LOTTERY
Octavian was able to deliver a complete turnkey start- A clear start-up plan
up solution, including the all-important marketing “Central to the working relationship throughout
element.” has been a clear start-up plan and a concise systems
specification,” explains Octavian’s Hutchinson. “By
A scalable system and strong providing deep expertise and practical experience in
connections these areas Octavian has been able to kick-start the
The scalability and robustness of the Octavian whole project, collapse timescales and keep all parties
system, a development of the company’s Symphony on track. Our extensive contacts across the lottery
LE (Lottery Edition) system, was an important world have also helped us to specify the correct
consideration. Rwanda has a population of around 10 components and speed up the overall delivery. An
million today, but the Octavian system is capable of example of this is the use of intelligent wireless
handling ticket sales to more than 400 million tickets sales terminals from G-Lot, a leading software
people, so there’s considerable power in reserve, company involved in the China Welfare and Sports
should it be needed. Lottery. These mobile handheld terminals allow
Octavian was also able to provide the right people to purchase lottery tickets – and also to
connections in other areas. As part of its remit, purchase top-ups for their mobile phones – in the
the OctaLotto team is responsible for providing an many areas of Rwanda not served by cabled
end-to-end marketing solution for the launch and infrastructure.
operation of Lotto Rwanda. This includes both a
weekly radio show and a television show, both Up and running
produced in partnership with Jonathan Goodson The concerted team effort culminated in the
Productions, the world’s premier lottery game launch of a promotional campaign on October 25th
show producers. 2008, in the lead-up to the launch of the main Lotto
Similarly, Tilia has been able to tap into Octavian’s Rwanda game.
extensive supplies network when sourcing everything To boost awareness, a national radio game show
from the wireless POS terminals that sell the majority capable of reaching around 98% of the population is
of the Lotto Rwanda tickets, to the ball blower that now broadcast on Radio Rwanda every Saturday night
randomly selects the winning numbers. between 8.45 and 9:15pm. The first show was a talk
show during which Philip Brizoua of Lotto Rwanda
FEBRUARY 2009 43
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