» When fast-talking and effervescent actress-turned- influencer Brett Cooper left The Daily Wire in December, no one could have predicted her subsequent explosion on YouTube. Episodes of her new show there have racked up over 2.5 million views. A homeschooler and former ambassador for both PragerU and Turning Point USA, Cooper could play a critical role in the populist right’s bid to win more Gen Z women to their cause.
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Brett Cooper, 23, THE BRETT COOPER SHOW
» 1.29 million YouTube subscribers, 1.2 million on TikTok
» Reach: 27.3 million Instagram followers; 23.6 million YouTube subscribers for Logan Paul vlogs; 6.8 million X followers » As brother to fighter Jake Paul and cofounder of the Prime and Lunchly brands, Logan Paul is a major part of the social media explosion that’s reshaping the media universe. Watching 30 seconds of his videos is guaranteed to induce vertigo in boomers unaccustomed to nonlinear jump cuts every five seconds — but if you’re a Gen Z man, you’ll be mesmerized.
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government institutions and distrust of the government that’s building in young people.” Due to COVID-19, she
adds, young people suffered through several years that,
Candidates’ Share of the Under-30 Vote
Kamala Harris 51% Donald Trump 47%
Joe Biden 61% Donald Trump 36%
Hillary Clinton 55% Donald Trump 37%
Barack Obama 60% Mitt Romney 36%
Barack Obama 66% John McCain 32%
John Kerry 56% George W. Bush 43%
Al Gore 47% George W. Bush 47% Ralph Nader 5%
SOURCES: AP VoteCast, Roper Center, CBS News, Pew Research, Tufts CIRCLE
in effect, “were robbed from them.” Small wonder then that,
in 2024, when those same elite institutions insisted Trump was a felon and per- haps the next Adolf Hitler, the attacks by mainstream institutions merely piqued their curiosity. Part of the shift was
cultural. Trump’s spontane- ous comebacks and biting humor as he fired back at his critics at least seemed genuine. At least you could trust he believed what he was saying. Trump’s rebelliousness
resonated with young voters. To some, he seemed to be all that stood between them and a progressive, politically correct inquisition. “They’re not coming
after me,” Trump famously declared. “They’re coming after you, and I’m just in their way.” While many boomers felt
Trump was unpresidential, many voters under 30 felt he was genuine. And he was standing up to the system and seemed to be winning.
50 NEWSMAX | MARCH 2025
Zoomers’ Dreams Deferred
The economic turbulence experienced during the pandemic, followed by bone- crushing inflation during the first two years of the Biden administration, turned out to have a generational impact on many young voters. The sharply contrasting
Biden versus Trump eras gave young voters a vivid, real-world testing ground for how to run an economy . . . or run it into the ground. Under Trump, the U.S.
economy achieved some- thing many academic economists had pronounced was structurally impossible — a return to the days of sub-4% unemployment, and yet without inflation. Black and Hispanic unemployment hit record lows, and the day Biden took office, inflation stood at just 1.4%. Biden’s economic poli-
cies — later embraced on the campaign trail by Har- ris — reflected a far different theory of economic growth. Progressive economists saw government “investments” as
Logan Paul, 29, IMPAULSIVE PODCAST
HOST, “UNRETIRED” PRO WRESTLER
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PAUL/KRISTINA BUMPHREY/VARIETY VIA GETTY IMAGES / COOPER/FACEBOOK
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