per cent of the firm’s overall revenue stream, Mehl said. But the company has developed innovative embedded product offerings and has partnered with well-known tech firms like Nvidia, NXP, and Amazon with its new Lookout for Vision service. Basler provides expertise on the hardware side for users training vision neural networks in Amazon’s cloud service. It has also partnered with embedded board providers such as Congatec. Mehl believes that there


are two trends happening in parallel in the machine vision sector: the consolidation the market is seeing in classic, PC-based vision architectures, which will continue over the mid-term future – the next five years. Meanwhile, the other longer term trend is the shift to embedded architectures and artificial intelligence, which will gather pace over the next five to ten years, starting


‘We are seeing in China that there is faster adoption of new technologies than in western countries’


to take hold in 2025 or 2030. ‘Tis [embedded vision] goes beyond the consolidation in our traditional market,’ he said. ‘It goes to the disruption of the vision solution or architecture, which might [move] from standard algorithms to AI, from PC processing to embedded processing, and from standalone vision devices to IoT vision devices, and network and cloud connection. ‘If you put all these together, then the roles of suppliers and the roles of the industry might totally change,’ he continued. ‘New players will come into the game like Amazon and will hold a certain stake in the market. Smaller, smarter and cheaper systems will foster the trend towards more applications outside the factory floor.’


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Strength in Asia Almost 30 per cent of Basler’s first quarter revenue this year was from sales in China. ‘We are seeing that there is faster adoption of new technologies than in western countries,’ Mehl said. ‘People are more agile, more curious to implement modern solutions. Te whole market dynamics are different.’ Mehl said that competition in


China is strong. So far, Chinese vision providers sell mainly inside China and Asia, but he said it will only be a matter of time until they operate internationally to a greater extent. ‘Tese companies have strong financial and technical power, and are willing to invest more strongly than western companies would normally be willing to,’ he said. ‘We include these companies in our top competitors, even though on a worldwide basis they might have lower market share than other peers.’ Mehl added that Basler


still has a relatively long list of competitors, because of the fragmented nature of the vision landscape. However, he said that Basler’s top five competitors are all looking to widen their product portfolio, widen the scope of their offerings, just as Basler is moving to a full component solution provider. ‘It points in the same direction,’ he said. ‘Te top five competitor group have a good chance to further consolidate the market.’ When talking about changes


with regards to embedded vision and the Internet of Tings, the question is what kind of new players will enter the market – Amazon has already done so, but it seems only a matter of time before other internet providers or processor firms looking to generate value from vision processing will follow suit. ‘No one knows how this will end up,’ he said, ‘but we will see new players, larger players entering the vision industry in the future and all companies need to be agile to find their attractive position in the market five or ten years down the line.’ O


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