VISION IN RETAIL
Eyes on the aisle O
A combination of vision, sensor and deep learning technologies are creating extraordinary developments in retail, writes Matthew Dale
nline retail sales in the US exceeded $453 billion in 2017, according to the US Department of Commerce.
Although this may seem like a substantial amount, it only accounts for 13 per cent of the total retail sales made in the region throughout the year, meaning the majority of transactions still take place via the millions of customers walking through their doors and aisles every day.
Store managers could be set to gain more
than just sales from these customers in the future, however, thanks to a combination of camera, sensor, computer vision and deep learning technology beginning to penetrate the trillion-dollar retail sector in order to revolutionise the way customers shop in stores – all while capturing a swathe of data on their shopping behaviours, item preferences and the amount of remaining stock on the shelves. ‘Retail is one of the industries and vertical
markets, respectively, that are starting to see a massive ramp-up in computer vision-based systems,’ confirmed Gerrit Fischer, head of product market management at camera manufacturer Basler. ‘Many applications, like people tracking, for example, which have already widely been used in other camera-
54 Imaging and Machine Vision Europe • October/November 2018
related areas – such as security and surveillance – are nowadays being adapted to retail to come up with analytics. Tese new benefits of camera- based applications are now widely recognised in the retail sector as they provide possibilities for optimising the margin-critical retail business.’ According to Fischer, even though the
benefits of computer vision-based solutions have been identified in retail, ‘the numbers are still very low at the moment – compared to security and surveillance – because the new set of analytics and opportunities [enabled] by using cameras still need to be adopted by this vertical.’ Tis could soon be set to change, however,
as this year a number of new, futuristic stores have been established across the US that are using an array of ceiling-mounted cameras,
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