Troy Show 2017 DART – Delivering A Serious
Alternative The TROY Means Business Show provided a perfect platform for DART Tool Group to also show their customers that they ‘mean business’! A relatively new brand in the power tool accessories industry, the company is growing in double figures year on year, and the message is simple – they offer a ‘serious alternative to leading brands, at a more affordable price’. DART has an unrivalled position in the market, providing a portfolio of
products under one brand, including the DART accessories range; the highly respected DART Red Ten professional diamond blades; the DART NailMaster brand; and the DART Handmax range of gloves, providing customers with a single- source supplier for all their needs. DART is a brand born in Germany and holds the ISO 9001 accreditation, priding themselves on providing defect-free products on time and within budget. There is no doubt that DART products can complement and extend a trade counter offering – this can surely only add to incremental sales! Anyone at the Troy Show will have also met DART’s special guest - the
company mascot ‘Henry the Holesaw’, based on one of the company’s flagship products, the Premium Cobalt Bi-Metal Holesaw. Boasting the largest range in the industry, with sizes from 14 to 210mm and 8% cobalt for extreme resistance and long life, the product is quoted as ‘outlasting other leading brands by up to 3 times’. All DART’s products are available online via their recently re-launched website
which offers customers personalised login, fast and simple ordering and full visibility of account history. See
www.darttoolgroup.com for more details.
Swarfega celebrates 70th birthday with TOUGH stuff launch at Troy
Means Business 2017 Swarfega’s products have been giving a helping hand to the hard workers of our nation, keeping skin in good nick and keeping generations of trades people hard at work since 1947. To celebrate this milestone, Swarfega has launched a limited-edition range of
products, TOUGH by Swarfega, designed and built to work as hard as the people it’s made for. The TOUGH by Swarfega limited-edition range includes: Skin protection cream: hands and arms work hard, using protection cream
strengthens the skin, improves grip, provides a barrier against contaminants and means people can get on with the job in hand and limit the risks of debilitating skin conditions. Sun cream: SPF30 high performance formula means 30 times the skin’s normal
protection against the sun’s damaging UVB rays. This formula withstands heavy perspiration and immersion in water, it’s suitable for regular use and will not affect grip on hand held tools. Shower gel: a refreshing way to wash the day away. Not all shower gels are
made equal, the Tough Shower Gel is dual action, suitable for getting rid of hard- to-shift grease and grime from hair and skin to leave users feeling fresh. Hand cleaner: Swarfega know a thing or two about getting hands clean without
trashing the skin. This handy 250ml tube of hand cleaner is perfect for people on the move, it’s heavy duty and takes no prisoners; grease, grime and oil don’t stand a chance. Hand wipes: these are heavy duty, textured hand wipes that can be used
anywhere, anytime. With no water required, these are a must for people on the move. Every container can be re-sealed ensuring each of the 70 wipes is fresh and ready for the challenge. Get your TOUGH by Swarfega products from your nearest distributor, have a look at
www.toughbs.com to find out more.
TYROLIT – Troy Show Review TYROLIT once again attended this year’s Troy Means Business event and felt the day was a ‘roaring’ success. The Austrian manufacturer exhibited an extensive range of their cutting and grinding products, supporting this with a Swarovski crystal giveaway and ‘show only’ offers. Key Account Manager, Patrick Treanor states “Troy Means Business is always a
good show for us in terms of networking and meeting new customers, but 2017 was by far the best, with sales on the day doubled compared with previous years. We put a lot of thought into the event this year, ensuring we had a prime location, and made the most of the excellent marketing
20 ToolBUSINESS+HIRE
opportunities Troy offer leading up to the show.” One of the products
TYROLIT highlighted on the day was the newly improved PREMIUM CERABOND Ceramic cut-off wheel, now with a 40% increase in performance, offering longer lifetime and shorter working processes. Alongside this, another product that received a lot of attention was TYROLIT’s PREMIUM Fibre Discs that are available in spines of 50 at no extra cost. The plastic spine supports the product, stopping it from curling, and provides a
simple and effective storage solution. Following the success of this year’s show, TYROLIT are looking forwards to Troy Means Business 2018 and are eager to present new
and improved products on the day. For more information on products, service and the complete
TYROLIT range visit
www.tyrolit.co.uk www.toolbusiness.co.uk
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