Event
Showcasing the future of Yachting
The organisers of the Genoa Boat Show report a record-breaking edition in 2024, staged in their newly redeveloped, purpose-built show ground
The Genoa International Boat Show marked its 64th
year in 2023 with
a global showcase dedicated to the pinnacle of yachting. Staged by the Italian Marine Industry Association, it can claim to be the largest marine industry event on the Mediterranean. From 19-24 September, the Boat
Show once again transformed the ancient maritime city of Genoa and its stunning newly redeveloped waterfront into the world capital of yachting, devoted to promoting the sustainable future of the industry. Effectively five boat shows in
one, the Boat Show is spread across 220,000m2
of exhibition area on
land and sea (5,000 more than in 2023), of which 85 percent is outdoors. Genoa offers something for all, not just sailing and motorboats of all sizes up to breathtaking superyachts but also components, equipment, services and accessories for every segment of the industry – a unique strong point of the Italian trade fair. Having long since surpassed the threshold of a thousand brands and boats on display (this year rising to 1,052 and 1,030 respectively) the layout allowed for an engaging visitor experience in a seamless exhibition with more than 100 new products on display and 30 world premieres. As most of the Italian exhibitors
are members of the organising industry association, the Genoa International Boat Show is essentially run by the industry for
66 SEAHORSE
itself, which sets Genoa apart. This business-focused approach has increased the ease and availability of sea trials (3,855 during the Boat Show). Initiatives with the Italian Trade Agency promote Italian companies on the global stage via delegations of international buyers and members of the press. In just six days, 1,154 accredited journalists were registered and 2,416 articles were published. A record-breaking edition, with
over 120,000 visitors fromacross the globe, the 64th
Genoa
International Boat Show was a celebration of the industry’s future, spearheading the sustainable solutions that will define it. In a programme of seminars, conferences and workshops devoted to technical and sustainable innovation, best practice for an effective green transition took centre stage. ‘The Genoa Boat Show features
a full calendar of conferences and conventions to discuss and explore today’s driving factors with national and international experts and stakeholders,’ saysMarina Stella, the Italian Marine Industry Association’s generalmanager. ‘The Show’s prestige is also attested by the European Commission's patronage of our Forumevents programme.’ A high point was the third World
Yachting Sustainability Forum, held by the Italian Marine Industry Association in collaboration with IBI magazine. Moderated by IBI
Above: a key element of the city’s new Waterfront di Levante regeneration scheme, the grounds of the Genoa Boat Show are thought to be the world’s first purpose-built international boat show venue
editor in chief Ed Slack, speakers included representatives of leading brands such as Ferretti Group, Beneteau Group, Sanlorenzo Yacht and Volvo Penta, alongside the certifying body RINA Services and renowned yacht designer Dan Lenard, all of whom came together to discuss how Environmental, Social and Governance (ESG) regulations impact yachting and the challenges that the yachting sector is facing in terms of sustainability. In view of its tangible commitment
to the environment, the Genoa Boat Show was also awarded the ISO 20121 certification for sustainable event
design.Maurizio Grosso, the Show's technical and sustainability director, emphasised how ‘in following this path, the ItalianMarine Industry Association adopted the Sustainability Honour Code in 2020, which was shared with exhibitors and all those involved in the process of organising and setting up the Genoa Boat Show, a standard that has become an international benchmark for our industry. In this 64th
edition,
we wanted to design an event increasingly adhering to sustainability standards, setting ourselves the goal of achieving ISO20121 Certification for the organisation of sustainable events’. Sustainable innovation was also
at the heart of the evening events surrounding the 64th
Genoa Boat
Show, particularly during the Design Innovation Award ceremony, having
STUDIO BORLENGHI/GENOA INTERNATIONAL OAT SHOW
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