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name brands such as L’Óreal, Unilever, T e Coca-Cola Company, Levi Strauss and Intel are already pursuing circular economies backed by reverse logistics, many developing partnerships with logistics operators that help incentivise the process with customers though pre-paid shipping labels, smart packaging and convenient take- back schemes. Don’t forget, people are becoming increasingly receptive to


recycling and sustainability initiatives, so moving into this space can bring important reputational benefi ts for both the logistics company and their clients. DHL, one of the most established logistics companies in the


materials can bring signifi cant cost savings to a company, they can be harder to quantify. Again, this is where logistics companies can offer a valuable service, since they already operate with the technology and management processes needed to record and plan the fl ow of materials, which can give a better picture of the overall costs and savings involved.


And the opportunities for logistics companies to move into this space are defi nitely there. Big


world, has explored the opportunities of a circular economy and reverse logistics in depth, publishing a comprehensive paper on its assessment of the Reverse Logistics Maturity Model. You can read the company’s fi ndings at www.dpdhl.com/content/dam/dpdhl/en/ media-center/media-relations/documents/2018/circular-economy- reverse-logistics-maturity-model-042016.pdf As mentioned, there are a lot of moving parts involved in the


transition to a circular economy, and reverse logistics is just one of them. Fully breaking away from the ingrained take, make, waste model requires input and innovation from everyone: manufacturers, product designers, brands, retailers, waste management and more. Logistics companies are no exception, and those that are ready to pursue their role in this shift will certainly fi nd a world of opportunities available to them.


Contact 0845 260 2000 or visit cawleys.co.uk for more information.


ALL THINGS BUSINESS


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