FEATURE 123 Internet
Agency transports logistics company into the digital future
Image from left to right
Dan Briggs Marketing Manager at Dawsongroup –
Scott Jones CEO at 123 Internet
Full-service digital marketing agency, 123 Internet Group, have revamped three websites for Dawsongroup plc to help propel the logistics company into the digital future. Based in Kiln Farm in Milton Keynes, the agency
redesigned Dawsongroup’s main website and Dawsondirect truck and trailer sales website, also creating a third site from scratch to support the new process cooling and climate control (PCC) arm of the business. T e latter site was designed, coded, tested and launched in just two months. 123 Internet have built up a close working
relationship with Dawsongroup over the last three years, proving to be a reliable extension of their marketing team. Previous successful collaborations include 123 managing Dawsongroup’s social media channels, PPC advertising, and LinkedIn Outreach campaigns for quality lead generation. T e versatile
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agency also assisted Dawsongroup in launching their Van Ninja brand. Situated locally in Tongwell, Dawsongroup sought the help of 123
Internet Group to reposition their business off ering. Since starting out as a core truck and trailer rental business over 85 years ago, family- run Dawsongroup have seen phenomenal growth. Now specialising in the supply of commercial assets for clients, they operate across nine major sectors including manufacturing, supply chain, logistics, retail, pharmaceutical, healthcare and public transportation. As a group brand, Dawsongroup needed to refresh their online presence to consolidate their various products and services and provide a unifi ed, consistent digital experience for customers and clients. T ey also required the functionality to track and analyse data, allowing them to measure performance and gain deeper customer insights. Highlights of the main group website include the interactive home
page feature image, enhanced with custom animation by 123’s in- house design and development specialists, to engage customers and provide an elevated digital experience. Visitors can hover over diff erent areas of the image to see text bubbles providing helpful information. A new Insights news page has also been created, collating Dawsongroup updates to increase awareness of their wider business activity – such as developing pop-up vaccination centres and donating refrigerated trucks to help distribute the COVID-19 vaccine across the country during the pandemic. Dawsongroup are already reaping the benefits of their digital
transformation. Within one month of going live, Dawsondirect page views have tripled, with visitors doubling and the average session duration increasing by two minutes. Bounce rate has also dropped by more than 20%.
ALL THINGS BUSINESS
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