Greensand Country
Revving up businesses is paying off
Greensand Country has been working hard to encourage local fi rms to join its business charter. T e hard work has been paying off as every week new members are signing up and supporting the charter. If you aren’t familiar with the Greensand Country area, it is very
special. It is an oasis of peace and tranquillity that stretches from Leighton Buzzard to Gamlingay. T e rolling countryside, breathtaking views and unique geology really make the area stand out.
What are the benefits of the charter? When a business signs up they automatically get access to the new Sense of Place toolkit which is designed to help draw upon the special qualities of Greensand Country. T ey will have access to photos of Greensand Country that can be used in their own marketing, as well as lots of narrative about the local area and the sites and attractions in it. Businesses can use all this to promote their services and engage with
customers. In doing so, their business or organisation can become more competitive, more attractive and better connected with local networks.
Every business that signs up to the charter is
encouraged to upload a profi le that is then visible on the Greensand Country website. T is will create a new stream of customer interest and potential growth for the business. Charter businesses will also receive invitations to Greensand Country events and can add their own events to the website event diary free of charge. More details are available on the recently launched website www.
greensandcountry.com
Putting your business on the map A big feature on the Greensand Country website is the interactive map. T is shows all the walking, cycling and horse-riding routes in the area and places of interest, as well as pubs, cafes, restaurants and places to stay. If a business falls into one of those categories, it
will automatically be placed on the interactive map. If the business isn’t hospitality based, the profi le will be found under the Local Organisations and Clubs page. T ere is a good opportunity no matter what the business, and it’s all free marketing! To ensure businesses get the most out of their
charter membership Greensand Country will be running training courses. These will cover how to use the Sense of Place toolkit, images and text,
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ALL THINGS BUSINESS
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