supply of the county’s amazing range of products and drinks has cre- ated an impressive and vital network of business partnerships, saving many producers from going under, and she is now encouraging shop- pers to remain faithful to them in the weeks and months ahead. “With swift, efficient and friendly service, not to mention real and


virtual shelves stocked with a wealth of tasty, low food mile products, it’s hardly surprising that many of our local producers and independent shops have seen customers come flooding to them over recent weeks,” said Rachel. “We know, through the support we continue to offer to hundreds


of businesses under the auspices of the awards, that they’ve worked incredibly hard to meet that sudden, unexpected demand, whether that’s been by adapting their shops, going online, offering delivery services and often working round the clock, and that has proven to be invaluable. “I would therefore urge those who have benefited from their re-


markable efforts - and thus enjoyed all the positives of shopping locally - to continue to do so even as things begin to return to normal and not to forget who was there for them when they needed them most. “After all, local should be for life, not just for lockdown.” For more examples of such resilience being shown across the sec-


tor you can follow the Weetabix Northamptonshire Food and Drink Awards on Facebook at @foodawardsHQ, on twitter and Instagram at @foodawards and on LinkedIn at @weetabixnfadawards


Meanwhile full details of the 2020/21 competition will be unveiled on the website – www.northamptonshirefoodanddrink.co.uk – later this month or for more information, email rachel@themallowscompany.com or call 01933 664437


ALL THINGS BUSINESS 21


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