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grandfather John took over the business from his father and Camilla’s father Roger, went to work for him before setting up his own safety footwear company, Sterling Safetywear in 1998. Fast forward to the 2010s and Camilla has just left


school. She knows she wants to follow in her fami- ly’s footsteps and during her travels Camilla gained greater knowledge of shoe making by spending a month in China learning all about shoe production. On her return to the UK, she did ten days of work experience at the Church’s factory in Northampton. After that, she went to work for her father at Sterling Safetywear and still manages his sister company Asia-Tek, which sources footwear from the Far East and imports two million pairs a year. Camilla decided the time was right to start her own footwear company after attending trade fairs in Italy. She sourced a manufacturer and got to work launching Denton’s Footwear, a range of fine footwear for men that draws upon her her- itage and is inspired by Italian fashion. Designed in Northamptonshire, the range includes classic Chelsea boots and stylish brogues, as well as suede loafers and desert boots. The Denton’s Footwear collection uses the


same Blake Sewn stitching methods introduced by George Denton all those years ago in all styles except for the loafers, which are made using a moc- casin construction. “I just love the class of Italian footwear,” says


Camilla, 24. “I decided that I wanted my luxury men’s footwear to be produced in the Tuscany region of Italy as, in my opinion, no other leath- er comes close quality-wise to Tuscan leather. Florentines still tan and craft their leather goods the old-fashioned way. They’ve taken centuries of leather experience and passed them through generations, retaining the style and quality. Now I can offer high-quality, traditional footwear at affordable prices.” So far, Camilla has sold 110 pairs of shoes online and is working on a point-to-point marketing plan that will see her reach her target market of aged 18+ males. She is also working with a local char- ity called Te Mintridge Foundation, which helps young people to develop confidence and resilience through sport. “I am so proud to be following in the family’s


footsteps and launching my own footwear com- pany,” said Camilla. “Not only that, I am the first woman in my family to do this too! Te footwear trade comes naturally to me and Denton’s Footwear should be a good and stable business. I’m excited to see where the business and brand can go. Tis is where my own personal journey begins, and the Denton story continues.”


To find out more about Denton’s Footwear, visit www.dentonsfootwear.co.uk.


ALL THINGS BUSINESS 43


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