Daisy commented: “When the release was
signed off, I simply had to hit send on my regional journalist database and wait. I didn’t wait for longer than an hour, and the influx of local media enquiries started to pile in. I knew then that this story was going to be a success within the Bedfordshire and Milton Keynes regions, but had absolutely no idea that it would pick up the momentum it did. “The first outlets were MKFM, BBC Three
Counties and ITV Anglia. Te family were delight- ed, and we soon realised that the target of £1,000 was not out of sight.” After appearing on ITV Anglia, and reaching the
initial target of £1,000 within a matter of days, the story was picked up by BBC Breakfast, and the at- tention just spiralled from then on. After appearing on BBC Breakfast, Captain Tom gained hundreds of followers on his Twitter account, and the beacon of hope that he was offering the nation became more evident. Daisy said: “It was when Tom later appeared on
Good Morning Britain with Piers Morgan, that the realisation of how special this story truly was began to show. Piers donated £10,000 and was champi- oning the campaign to reach £1million, which just seemed unbelievable to us all. Tere was no inten- tion for this to go national, and although we hoped to get as much support as possible, it wasn’t even an idea we toyed with at the time. “When we reached the £1million mark, the
global press enquiries came flooding in. places such as America, Germany, Netherlands, Jersey, Ireland, United Arab Emirates, France - the list goes
on - were all championing Tom and his sensational spirit. I think I knew then that this was a PR campaign like no other I had ever experienced”. £32.7million later, over 100 laps walked, UK Guinness Record holder for ‘the oldest person to have a number one single’ and newly appointed Colonel Tom Moore was a global sensation. Tom’s optimism and hope through his catchphrase ‘Tomorrow will be a good day’ had ensured that the whole world was walking every step of the way along- side him and his family. Tis truly is a regional, national and global story that has delivered
hope, optimism and belief that we can all get through these unprec- edented times, and we must stay united, supportive and as positive as we possibly can. Te support for our National Health Service was evident, and over 63 countries donated to Tom’s cause. Daisy continued: “It was truly magnificent to see that the whole
world was donating, and supporting Tom’s mission and of course, our National Health Service. A lot of people questioned why other coun- tries were supporting our health care, but I think that the determination and positivity that Tom emits was desirable, and every single person wanted to be a part of Tom’s walk”. Te story is still ongoing, and Tom’s legacy will continue to shine through for us all to be a part of.
ALL THINGS BUSINESS
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