boutique fitness

Boutique offer within existing gym

ZYNK Design has completed its third INTENCITY training studio for Fusion Lifestyle, which has opened at Park Road Pools and Fitness, Haringey. Sitting within the original, traditional

gym area, zynk was briefed by Fusion to transform an existing studio into a dedicated, multi-functional training zone which is designed to give users access to a boutique fitness experience. zynk utilised the brand’s distinctive red

and black aesthetics to create separate exercising zones within the 100sq m area. This enabled zynk to maximise spatial and commercial potential, generating enough capacity to host five classes of different exercise genres, with up to 16 participants in each. The studio has opened with 30

different high intensity classes each week and aims to increase this to 60 over a phased period. With each INTENCITY class requiring different equipment, zynk worked with the space to create easily accessible and safe spaces for kit to be stored in- between classes. Synergy between the old and new gym

elements has been achieved by utilising the studio’s existing large window, which provides natural light and enables members to see classes in action. Innovative planning has also created a dedicated studio entrance which provides a cohesive route for students moving in between classes and during waiting times. The striking and distinctive red and black

First franchise site from Beat Theory Fitness

GROUP personal training brand, Beat Theory Fitness, has opened its first franchise site in Waltham Abbey, London with plans to open further franchises this year. The brand is owned by Riccardo Scala,

former personal trainer to the stars in California, who has two clubs in Scotland. Scala’s aim was to create an affordable boutique concept, having seen the burst of the boutique sector in California first hand. It offers heart rate-monitored, high intensity interval training (HIIT) designed to stimulate metabolism and increase energy, whilst providing group support and accountability. The first franchise club is owned by Leon

Chee-a-tow. He says: “Beat Theory Fitness is a unique brand offering heart rate monitored sessions so clients can track their progress


every step of the way. We also have Assault AirRunners, from Precor, which help us to stand out from our competitors. The simplicity of the treadmill and its manually driven belt means you jump on and start running with no buttons to press and no frustration waiting for the belt to start up. Beat Theory Fitness can cater for up to 40

people in any one 45-minute class. Along with the Assault AirRunners, dumbbells, slam-balls, TRX straps, battle ropes, suspension units, step up boxes, ab rollers and rowing machines are also used. Prices range from £59 -£119 a month for a minimum three month contract, which includes a Myzone heart rate belt. Alternatively users can pay as they go. INTENCITY at Robinson's Pools and Fitness

aesthetics of the INTENCITY studio takes its cue from the brand’s concept which centres around participants using their own heart monitors to track effort during each class, with red indicating the maximum amount of effort possible.

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