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adventure activity


impeccable safety record. That’s no mean feat when you consider the logistics involved in organising last year’s Hull-timate Challenge, which involved 300 staff, marshals and paramedics. “We are used to running events anywhere,


from stadia and race courses to mountains and roof tops. Safety has to be paramount,” he says.


Friday as part of the School Games. Children and families are a big growth area


for OCR racing, says Gill. “A lot of races are aimed at the elite end of


the market and only allow entry to over 18s. We want to make OCR as fun and inclusive as possible to encourage families to enjoy the events together.” And this is the attraction for leisure


providers. OCR can be a great way of engaging both children and adults in physical activity in a fun way. “Many of the operators we work with want to


put on OCR events to get more people active. All of our races have kid’s elements from the age of four and the adult courses are suitable for children aged 12 and over. OCR ticks so many boxes for operators: it’s affordable, accessible and allows them to engage with new audiences,” says Gill. OCR events have the potential


to open up new revenue opportunities. Aside from the income generated by the event itself, leisure providers can sell fitness programmes or PT sessions in the run up to the event to help people prepare for the race. The event also opens the door to potential new members. Understandably, health and


safety plays a critical role in the events and Edmond prides himself on Urban Attack’s


exciting times 2019 is shaping up to be another exciting year for OCR and Urban Attack. The company has even more events planned this year, including one for the Dubai Tourism Board, and is in talks with a growing number of leisure providers who want to develop their own brand OCR events. It is also working with operators to make the


most of under-utilised space and dead ground at their facilities with a view to transforming them into functional training areas with an OCR element. These new training zones – say in an old storage shed or green area by the side of a car park – can be re-packaged and equipped to provide interesting and exciting functional training spaces to help generate additional revenue streams and attract new members. “OCR and it’s training spin offs are really


enjoying a boom right now and it’s something operators should definitely consider if they want to get engage with new audiences and get more people more active.”


www.ethicsleisure.com www.urbanattack.co.uk


Children and families are a growth area for OCR


pactfacilities.co.uk 25


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