interview


bespoke membership for over 55s which provides a number of unique benefits to help over 55s achieve their fitness goals and lead healthy and social lifestyles. Benefits include tailored low-impact ‘Prime’


group exercises classes which focus on balance and flexibility, access to a dedicated ‘Prime’ focussed personal trainer for specific training and support (additional cost), social activities for ‘Prime’ members during off-peak hours and local partnerships that support the local community including discounts at local amenities.


Second is Anytime Coaching, an


app-based personal training platform to help increase the uptake of one-on-one training among its members. Via the Anytime Fitness and Anytime


Workouts iOS and Android apps, Anytime Coaching provides members with an affordable personal training option. The app allows personal trainers to communicate with their clients via a built-in messaging platform to share bespoke workouts, set goals, track their daily steps and generally keep in touch via


direct messages, all securely housed within the app. This gives Anytime Fitness members access


to the expertise and knowledge of their personal trainer and reduces the need for face- to-face time coaching, allowing personal trainers to coach their clients even when they are unable to visit the club – this ensures that every individual receives true value for money whatever their fitness goal may be.


www.anytimefitness.co.uk/own-a-gym pactfacilities.co.uk 13


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