MYBA NEWS
SHOW TIME
Returning to Barcelona for the second time, the organisers of the MYBA Charter Show speak about the benefits of attending the event now its 30th year
T
he MYBA Charter Show, one of the most important B2B events on the annual yachting calendar, is celebrating 30 years of existence in 2018. With its long history and proven dedication to quality, the Show provides the world’s leading charter professionals with the ideal opportunity to inspect charter yachts of the finest quality, to network and to learn about the latest industry developments.
First and foremost, the MYBA Charter Show is about generating the maximum exposure possible for participating yachts and allowing them to showcase their unique characteristics. There is nothing quite like firsthand experience, something that Massima Piras, Charter Manager for Fraser Yachts, has pointed out by saying “I know that now we have a lot of virtual tools like 360° videos but I think that when you step on board you acquire a personal and informed opinion. I think it’s really important to attend the Show, and a boat, especially when it’s new to the charter market, will get more bookings if it does a good Show”. Barbara Mϋeller, Retail Charter Broker for Ocean Independence expressed her agreement by stating: “This is exactly what a client wants to hear. That we have inspected a boat and know it from first hand and not second or third.”
Yachts that attend the MYBA Charter Show gain a significant amount of exposure and this translates into more bookings. When Ben Harwood, Charter Manager for Burgess Yachts, was asked to speak about the importance of attending the Show, he said “in terms of return, we get several direct enquiries from the Show. I probably have 4 or 5 bookings throughout the year from people saying that they were on board during the Show, were really impressed and that their client wants to book. But I think that you have to look at the wider picture and the word of mouth.” Sacha Williams, Charter Manager for Camper & Nicholsons, was even more specific by commenting that “generally we see an increase in bookings of about 30% after a yacht has attended”.
The Show is also the perfect occasion for charter brokers, charter managers and other industry professionals, to meet the crew and observe how they interact. According to Diane Fraser, Retail Charter Broker for Fraser Yachts USA, meeting the crew is absolutely vital as “it takes a two-dimensional photograph and creates a three-dimensional atmosphere. It brings the yacht to life.” Lunches and dinners hosted on the yachts allow the chefs to take over the stage and offer a valuable insight into the culinary talent that clients will be able to enjoy. As the crew are one of the most important factors that determine the success of a charter, getting to know them during the MYBA Charter Show is one of the many benefits of attending.
In its pursuit of excellence, the MYBA Charter Show is always examining ways to enhance the experience it offers attendees and its anniversary year will be no exception. 2018 will see a series of innovations and the first one is the Quay Party Night which aims to provide exhibitors with an opportunity for closer interaction with the crews and brokers. It will be held on the opening night which is Monday 23rd April and we would like to encourage everyone to attend.
Lunches and dinners hosted on the yachts allow the
chefs to take over the stage and offer a valuable insight into the culinary talent that clients will be able to enjoy
The second one that can be revealed at the time of writing, concerns the introduction of the “Best Welcome Onboard” competition which will be held concurrently with the MYBA Superyacht Chefs’ Competition. The prize will be awarded to the crew that provide the best reception to the judges, meeting and greeting them as if they were first time charter guests. First impressions are extremely important and MYBA is happy to contribute to the recognition of this particular skill.
For all the latest news, including the list of yachts that have been accepted and the programme, please visit
mybashow.com
ONBOARD | SPRING 2018 | 17
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