EXECUTIVE REPORT
Vehicles with Energy
A power generation hire specialist has added a fleet of all-terrain units to meet demand from events industry clients.
Energy Generator Hire Ltd, which is based in Aylesbury and principally serves the events market, recently added 51 John Deere Gator 4x4 utility vehicles to its fleet. This brings its total of these machines to more than 170.
The manufacturer reports that the purchase of the XUV 855D two-seater models was already the largest single order for Gators in the UK, before they were joined shortly afterwards by another 12 S4 four-seater versions to keep up with customer demand.
Energy Generator Hire was established in 2004 with just one generator by owner and MD Tom Carr to offer a full turnkey service to the events industry. The company now serves additional markets including construction, motor racing and, in the near future, the equestrian market. It is also venturing into the electric vehicles sector to meet demand from customers seeking to comply with sustainability and environmental policies.
Greater demand
“I was always intrigued by the events industry, and initially concentrated on temporary power supply services,” said Tom Carr. "On visiting customer venues more frequently, we soon realised that all-terrain vehicles were also in great demand.”
Energy Generator Hire’s Tom Carr, right, with Farol’s John Bennetts at the handover of the new vehicles.
standard and are more often than not requested by the end user due to their reliability and durability.
“We’ve found that the machine can handle all kinds of terrain with ease, and due to their high specification they can also be used safely and efficiently 24 hours a day by our ever-expanding client base, both indoors if required as well as outdoors. In addition, all of our hire vehicles are security tracked and barcoded, not only for security, but also to ensure fleet management and logistics are streamlined,” continued Tom Carr.
“This is vital, considering that the company’s entire machinery fleet now numbers more than 500 units. Add to this the fully comprehensive and strict maintenance schedule entrusted to Farol, and we can offer complete peace of mind to our clients countrywide.”
Challenges and opportunities
The purchase of the new machines was supported by John Deere Financial, whose area sales manager Christophe Verteneuil said, “This deal structured to suit both our lending criteria and the customer’s needs. Primarily, to manage a transaction of this scale, we arranged a credit line after gaining an understanding of Tom’s business challenges and opportunities. Flexibility was key, from identifying the most suitable financial product to being adaptable with regards to the payment schedule, which we were able to match to the seasonal cash flow of the business.”
A drone shot of the new 51-strong John Deere Gator fleet.
The company bought its first John Deere Gator in 2015, initially for use at its own premises, but soon customers expressed interest in hiring it and more machines were sourced from local dealer, Farol Ltd.
“The new Gators were ordered with full specification to ensure they meet all our customers’ needs. They are fast becoming the industry
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Tom Carr adds: “Residual value is also very important when undertaking an investment of this magnitude. John Deere Gators, when serviced and maintained correctly, hold their market value well and this is extremely beneficial when renewing our fleet.”
• 01949 860491
www.JohnDeere.co.uk
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