EXECUTIVE REPORT continued
Mini excavators and dumpers have now been added to the fleet.
something to all of us in the business, and one of the most important is Availability. We can now go further in terms of stock levels and support, and customers are quickly responding to the new Boels branding.”
“Huge fleet investment”
Liverpool Depot Manager, Mike Chapman, added that there has already been “huge fleet investment, ranging from aluminium towers and ladders, to scissor lifts, Kubota 1 and 1.5-tonne mini excavators, Thwaites 1-tonne skip loading dumpers and Trime X-Eco and X-Chain lights. Previously these were amongst the machines that we would re-hire, but we now have the resources to add these to the main fleet.”
Chris Haycocks also emphasised the importance of logistics and overall service. “It is all about where we are and where we can get to. In Stoke, for example, our original location was close to the city centre, but we are re-locating to a site nearer the motorway network and trunk routes so that we can deliver quickly across a wider radius.” The new 10,00ft2 August, as is the 14,000ft2
Stoke depot is scheduled to open in premises in Hereford; Leeds (13,500ft2
)
Expansion is planned for the Survey & Laser division. will open in July, and Shrewsbury (7,000ft2
) later in the year.
Chris Haycocks said that before the acquisition, Supply UK’s annual turnover was under £15m. The aim now is to achieve a £35m annual turnover by the end of 2018 and to operate from at least 50 locations by 2020.
An important part of Supply UK was its Survey & Laser division, and this operation has obviously been retained - together with, interestingly, its name: for other European countries, Boels offers such equipment under a ‘Geo and Safety’ category. This suggests that, as in other markets it serves, Boels will tailor its operation and profile to individual national cultures and requirements.
Survey & Laser division to expand
Established in 2003, Survey & Laser currently operates from six locations. The aim is to expand this number to ten within the next three years and to have achieved an annual turnover of £20m by that time. Survey & Laser MD, Dave Thomas, told EHN that the next depot is scheduled to open in West Bromwich by August. “This will be a standalone facility and will also offer intelligent machine control systems, which we have already introduced to our operation. It will include a training centre and machine simulators, and this sort of equipment can be used on construction machinery ranging from 1 to 50 tonnes working on major projects.”
With the abundance of balloons and bunting on show, guests attending the Liverpool launch event could be left in no doubt with regard to orange being the Boels Rental corporate colour. It should become an even more eye-catching presence as the company expands its UK operation. And, given the fact that the vast majority of the equipment in the hirer’s fleet is finished in its bright livery, suppliers might be wise to ensure they have appropriate quantities of the orange pigment available.
• A Wash Rack from Pramac-Generac UK has been installed at the Liverpool facility. 12
www.boels.com
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