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technologies. Microsoft argued that “technology should help us and amplify us”. Unlike the renowned computer scientist Mark Weiser who once said, “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” What was universally agreed, however, was the value of creativity.


NURTURING CREATIVITY Erik Hanson of Apple discussed the critical role of creativity in driving human progress and innovation. “For 40 years, Apple has worked alongside educators and has seen that creative expression leads to deeper engagement and productivity,” he said. During his talk, Mr Hanson explored how creativity is brought to life through Apple’s Everyone Can Create curriculum, which helps educators find and harness the creative genius in students at an early age. Following on with the future of work theme in


his illuminatingBeyond Tomorrow talk, the author ofLearning Reimagined, Graham Brown-Martin, highlighted the value of creativity and warned against “ready-made knowledge”. Referencing a Seymour Papert quote, he added that the role of employers and educators is to ultimately create an environment where creativity and invention thrive. In order for truly successful and


impactful innovation, Mr Brown-Martin stressed the need for diversity. “Diversity is more important than consistency as a driver of innovation. You have to represent all types of people before you design and innovate to create a solution that is fit and representative of everyone and has the impact and potential needed,” he said. Quoting Alibaba founder Jack Ma at


the Davos summit last year, Mr Brown- Martin said that we cannot teach people how to be smarter than machines, as we won’t win – instead, we must focus on our unique skills, “not stuff from 200 years ago or in 30 years we’ll be in trouble.” He also discussed the power of making


and the importance of exploiting the areas where humans beat machines. “We need to automate the work and humanise the jobs,” he said. “I don’t think knowledge is power, it’s how we apply our knowledge – that combination is what works.”


See p42 to read more on the Bett Show. We discuss innovation, investment and the top destinations for education.


“WE ARE IN THE MIDST OF A FOURTH INDUSTRIAL REVOLUTION THAT IS DRIVEN BY THE CLOUD AND ADVANCED SERVICES.”


KEN EISNER , AWS WORLDWIDE EDUCATION DIRECTOR


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