Fiona Murchie explores how global businesses can learn from the sharing economy and speaks to one woman who is leading the way.


F 26 | RELOCATE | SPRING 2020


ollowing a successful career in television production, Benita Matofska took the leap into the charity sector as head of global


entrepreneurship for Enterprise UK; an organisation on a mission to inspire and equip young people, to have ideas and make them happen. She ended up sharing a platform with Archbishop Desmond Tutu and Bob Geldof


at the One World Congress in 2010. It was there that she had her epiphany: sharing. What the world needed to do was share. She quit her job and began to pursue the sharing path, which is driven by the concept that, “what’s wrong with the world is there’s a shortage of sharing.” She explains, “We can fix that. If we find a way to unleash our unlimited power to share and collaborate, there’s no end to what we can achieve.”


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