HR PERSPECTIVE
white men in power and sent an email to the executive team asking them about diversity. It started a whole social movement. She now has 300,000 followers and has created a new job for herself as an independent consultant.” In the past, women may have held back from applying for senior
management positions or accepting international assignments. The ripple effect would see more women moving towards executive roles and becoming role models for others. Professor Hlupic’s work helps leaders and organisations worldwide to shift to a higher level of performance and profit, while creating more engaging, purposeful and happier workplaces that do well by doing good.
A MINDSET SHIFT IN THE WORKPLACE While the changes start with individuals, the companies they work for also need to change to survive. Professor Hlupic has studied hundreds of different organisations and interviewed C-suite members to identify what makes a successful business. She has observed that in business, there are five different levels
of engagement among employees and workers. “We need Level 4 management, leadership and culture in order to make a difference,” she says. “There are five levels and to achieve them you need a shift in management and culture at each level. This involves new language, thinking patterns and culture.”
• Level 1 – an organisation is lifeless, apathetic and ruled by fear and blame
• Level 2 – employees do the minimum they can get away with each day
• Level 3 – people are told what to do and are micro-managed. An estimated 85 per cent of companies are operating at Level 3.
“Level 3 has problems with engagement, performance,
innovation and profitability,” she explains. “In this new world, it is not a sustainable way to do business. In order to move from
Level 3 to Level 4 requires a big shift of mindset.” Level 4 is an organisation where people are enthusiastic, the
culture is collaborative and where there is trust, transparency and social and environmental responsibility. “It yields an increase in performance, engagement, innovation and profitability.” Level 5 is “a limitless mindset” and can be found at X
Development (formerly Google X) the semi-secret research lab that created driverless cars, Google Glass, high-altitude Wi-Fi balloons and glucose-monitoring contact lenses. In her best-selling book, The Management Shift, Professor
Hlupic examines 35 case studies across four different sectors and identifies start companies in each sector:
• Public: Innovation Norway, a government organisation supporting entrepreneurs and the City of Glasgow College
• Private:
Salesforce.com, an American cloud-based software company headquartered in San Francisco; Morningstar, the global financial services firm headquartered in Chicago, Illinois, US; and Unilever
• SME: La Fosse associates, a technology executive recruitment • Not-for-profit: Buurtzorg Nederland, a Dutch home-care organisation, which has attracted international attention for its innovative use of independent nurse teams.
THE IMPORTANCE OF COLLABORATIVE LEADERSHIP A key characteristic of organisations that enjoy a Level 4 mindset is that they have a leader who recognises the importance of getting the best out of staff. There is a focus on purpose, values, wellbeing and personal development. “It is all about moving away from the hierarchy,” says Professor
Hlupic. “These progressive organisations distribute decision- making on the basis of knowledge and skill, not formal job titles, they allow trial and error, they enable employees to try new ideas and they tolerate mistakes and failure. That is the only way to
14 | RELOCATE | SPRING 2020
Professor Vlatka Hlupic speaking at Relocate’s Think Women event 2020.
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