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THE BENEVOLENT LEADER None of the leaders I work with have attended the ‘introduction to benevolence’ course for senior managers, because in the old world, benevolence was a nice-to-have. In the new world, which relies upon the power of trust, benevolence becomes the must-have differentiator that renews our licence to lead. How does a leader ‘do’ benevolence?


Through my own research at Aston Business School, I have identified that there are nine habits of trust; three for each of the components of ability, integrity and benevolence. The three habits of benevolence are: evangelise, be brave, be kind. Leaders who evangelise get on the front foot to spread the good news about their business and their brand. They counter the tide of social-media cynicism with an equally relentless and passionate campaign to promote an inspiring, purpose-led vision. Leaders who are brave know there is a moment


when the leader is expected to self-sacrifice in support of a goal that is bigger than their own personal survival. It is a quaint idea, but moral bravery inspires trust. Finally, benevolent leaders have the


capacity to be kind. This does not mean they do not make tough decisions, are not performance-focused, clear-eyed and strategic. What it means is that as they do all those things, they retain the capacity to connect with their fellow human beings and treat them with dignity and respect. As one CEO I interviewed put it, “The leader doesn’t need to do everything, but they do need to care about everything.” So are you one of these


future leaders? Do you have the will to renew your licence to lead in a world where nothing can be hidden? Can you do benevolence, alongside doing ability and doing integrity? If “yes”, then you will be glad that the future ain’t what it used to be because you will come to find that now is your time.


ABOUT THE AUTHOR Dr John Blakey is a CEO executive coach, thought leader and global keynote speaker. As the founder of The Trusted Executive Foundation, he is committed to helping organisations and CEOs achieve their goals by relying upon the power of trust rather than trusting in power. His book The Trusted Executive was shortlisted as the CMI Book of the Year in 2016 and he was named as a top 100 thought leader in trust by Trust Across America. For more info, visit: johnblakey.co.uk


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