AWARDS


TECHNOLOGICAL INNOVATION MoveAssist T


he Technological Innovation category continues to grow, reflecting the ongoing focus on improving the use of technology across the relocation sector.


The judges loved MoveAssist’s global mobility chatbot, MAIA.


Here is state-of-the-art use of artificial intelligence that provides an online chat-based experience for assignees without the need for a team member from the employer or the relocation company to be involved. MoveAssist’s Robby Wogan explains that MAIA is a


computer programme designed to simulate conversations with human users. It uses Natural Language Processing (NLP) to ‘understand’ requests and queries, and formulates a response. Mr Wogan points out that the rise in the popularity of


messaging systems like Facebook Messenger and Slack is making chatbots more accessible in many industries. He is rightly proud of having created the first intelligent chatbot for the global mobility sector. Interaction with MAIA can take place via mobile, laptop


and other apps, and can be via speech, text or simply typing in requests, making it easily accessible. MAIA links with MoveAssist’s mai-assignment system to automate tasks and recommend solutions based on information held in the system. Robby Wogan is keen to emphasise that each company


uploads its own information and everything is secure. The mobility team or relocation company controls what the assignee is able to access. He explains, “This provides mobility teams with a high-


capability, low-cost resource in AI form that will impact programme costs while improving employee engagement.” MAIA enables effective self-service on a 24/7/365 basis, no


matter where the user is based. This will really help those in different time zones, and was seen by the judges as a big plus. The tool is versatile and will deliver information on a live


basis. The judges were impressed that it learnt as it developed and could be used to deliver helpful responses and information


Soren Sturup-Toft, Maggie Philbin, Robby Wogan


2017 10TH ANNIVERSARY


not only to assignees but also to in-house global mobility teams and vendors, to provide immediate responses to queries. As practitioners, the judges were convinced that this


exciting technology would provide value to all aspects of the global mobility chain through consistency and efficiency of time, and that it was a groundbreaking example of customer service of the future for the mobility sector. “It’s easy to see how MAIA could liberate global mobility


teams by answering a whole host of questions,” says Robby Wogan. “This reduces the number of emails sent and received, and allows teams to dedicate more time to strategic work.” As he explains, both HR and mobility specialists can also


benefit from MAIA. Instead of running a report, for example, a team member can simply ask ‘How many assignees do we have in Brazil?’ and MAIA will instantly supply the answer. MoveAssist envisages a future in which MAIA will provide


both employees on assignment and global mobility teams with a first point of contact for general enquires and specific assignment queries. This will ultimately improve the relocation experience for everyone involved. Global mobility is certainly not slowing down, and this


solution should appeal to all demographics on the move, whether they are travelling on business, undertaking a domestic relocation, or embarking on an international assignment. Ten years ago, MoveAssist was the first winner of Relocate’s


technology award. Its team were thrilled to be back on the winners’ podium for an evening that celebrated innovation. “We are delighted to win this award, as it underpins


MoveAssist’s position as a leading and committed innovator in global mobility,” says Robby Wogan. “As MAIA is the first global mobility chatbot, recognition at the Relocate Awards indicates that the industry is ready to anticipate, evolve, and adopt new technologies.”


www.moveassist.com


24 | Re:locate | Summer 2017


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