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• DaVinci: Intuitive Surgical’s DaVinci surgical assistant is one of the most established names in the robotics field. Named after the artist Leonardo DaVinci, this robot is reported to be cutting hospital stay times, improving patient outcomes, and reducing medical mistakes. Like Ross, DaVinci suggests a future where even highly skilled professional roles could be at risk from robots, which could impact the large proportion of men in these jobs.


The women of AI One of the most interesting observations


we made is that the typical consumer-facing AI persona is highly feminine and feminised. There are several robots and AI that take a female form. The examples below show the sheer breadth of applications where a feminine persona and voice are deliberately used to help us feel comfortable with increasingly invasive technology:


• Emma: Brain Corp’s autonomous floor cleaner Emma (Enabling Mobile Machine Automation) is no chatty fembot. She is designed to clean large spaces like schools and hospitals. Currently, Emma is being piloted at various Wal-Mart locations, where the human cleaning crew is being asked to embrace a robot-supporting role – even though it may ultimately replace some of them. Emma washes floors independently using AI, using the lidar light-based remote sensing method and smart sensors. ➲


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