VEHICLES Paul Smith appointed Marketing Director for Scania
SCANIA (Great Britain) Limited has strengthened its executive management team with the appointment of Paul Smith, 42, to the position of Marketing Director with immediate effect.
Based at the company’s headquarters and customer support centre in Milton Keynes, Paul takes overall responsibility for the centralised marketing of Scania’s products and services and providing marketing support to the company’s nationwide dealer network.
Paul joins Scania from creative advertising agency RLA, where he held the position of Commercial Director. RLA has worked with Scania for the past nine years, during which time Paul has been involved in Scania contracts in the UK, South Africa and China. In addition to his agency work, he has extensive experience within the automotive industry, having been employed in a variety of marketing and operational roles for VW Group and in sales and aftersales for General Motors Europe.
Commenting on his appointment, Paul said: “Scania is one of the most respected names in the automotive world and I am delighted to be joining the company at this time. The sustainability challenges faced by our industry today
are redefining the ways in which manufacturers operate and present themselves to market, and I am looking forward to helping further develop and promote the Scania brand at such an exciting time.”
Hiab and Effer are stronger together in the UK
HIAB, the on-road load handling equipment specialist, has begun importing and servicing Effer cranes in the UK, following the acquisition of the Italian crane manufacturer last year.
Effer, headquartered in Minerbio, Italy, and with approximately 400 employees, is a renowned premium knuckle-boom crane manufacturer, distributing globally to around 60 countries through a network of 100 dealers. In the UK, distribution and servicing of Effer cranes has been handled by commercial vehicle bodybuilder Martin Williams of Hull.
Commenting on the integration of Effer into the UK, Ian Mitchell, Hiab Managing Director UK & Ireland, said: “The acquisition of Effer gives Hiab a great opportunity to expand and strengthen our offering in the UK, particularly in high-end cranes.
“Both Hiab and Effer share many strong traits. Both are proud companies and leading brands, with strong engineering pedigree, renowned for premium quality products and pioneering solutions, and loyal customers and partners. The addition of Effer further strengthens
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Hiab’s development and innovation competence and gives us an enhanced cranes portfolio.”
The integration also gives Effer customers access to a widened service network in the UK.
“Martin Williams in Hull will still be a key service and installation provider for Effer products, but there are now nine Hiab locations where Effer cranes can
be serviced from as well,” explained Ian. “Training of service engineers at these nine locations is underway and will boost the service coverage and capacity we can offer current and potential Effer users across the UK.”
Effer’s product range that Hiab will incorporate includes truck loader cranes and special application truck cranes, with particular recognition for heavy cranes over 100tm capacity.
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