Technology
Teamwork
When you are striving to develop a surprisingly complex technical solution to a deceptively steep challenge... then it is often best to focus your resources. Musto plus 11th Hour Racing Team have been doing just that
Musto’s OSM range has been designed in collaboration with 11th Hour Racing Team to deliver stylish technical clothing for conscientious adventurers who care about protecting the environment as much as they do themselves. Recently launched into the market, the garments in this ground-breaking range are constructed from One Single Material (OSM) which makes them much easier to recycle at the end of their useful life. This is especially important for the environment, as recycling fibres helps to reduce the overuse of raw virgin materials.
Head of marketing Nick Houchin comments: ‘Engineering sustainable technical clothing, with waterproof performance to keep our wearers dry and protected, has traditionally been difficult.. Our partners, 11th Hour Racing, set us the challenge of creating onshore clothing that they could wear in any environment in their everyday lives that would look contemporary and still be technical. More importantly, the garments had to be environmentally conscious, and produced using the most sustainable processes. We are often presented with challenges from our
64 SEAHORSE
ambassadors, normally finding new innovations in our technical sailing collections, so we jumped at this new opportunity to find a sustainable solution for our off-the-water collections.’ The base product, the one single material, is CFC-free recycled polyester.
OSM collection designer at Musto, Shane Rhone, has enjoyed the challenge of producing trendy, functional garments to such a tight environmental brief. ‘The aim of the OSM range is to produce best-in-class performance outerwear with minimum impact on our environment. Performance plus sustainability, but without compromise.’ Rhone worked closely with 11th Hour Racing Team. ‘11th Hour Racing Team knows Musto delivers when it comes to premium performance sailing apparel, that’s one of the reasons why they partnered with us. We’re pretty pleased with how the OSM collection has turned out.’
So why the drive for one single material? ‘Products made from one single material are much easier, and require less energy, to recycle at the end of their life, because the garment’s materials, fibres and
Above: 11th Hour Racing Team has joined forces with Musto to design a
new range of stylish and sustainable technical clothing for both sailing and shoreside use
features don’t need to be separated first. The lines are simple and contemporary, creating a sharp and stylish aesthetic for Autumn Winter 2021. The colour of each garment has been achieved with e.dye – a sustainable dyeing process that uses 90 per cent less water and 85 per cent less chemicals than traditional methods.
Although polyester hardly sounds like the most hi-tech of materials, Rhone says it’s ideal for purpose in this range and can see it becoming increasingly used as the technical garment industry continues to take greater heed of environmental impact. ‘We decided to use polyester as it’s readily available plus it still delivers on technical performance. The most sustainable products are those that last a long time. But the OSM collection has prompted us to re-evaluate everything about our design processes from the start. What can we do before we even begin designing a garment, to ensure it’s sustainable? Everything we do now is a lot more considered, stripped back and holistic.’ Damian Foxall is sustainability manager for 11th Hour Racing Team. Six-time veteran of the The
MARTIN KERUZORÉ/11TH HOUR RACING TEAM
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