Event Briefing
Better than ever
Nautor’s Swan has always worked hard to ensure that owners continue to enjoy their yachts long after the pink ribbon comes off. Now the new Nautor’s Swan Experience takes this already rarified level of customer care to an even higher level
‘We have long wanted to present the Nautor Group at 360 degrees and the Nautor’s Swan Experience concept has been on our table for many months. The current situation, with the cancellation of nautical events all over the world, has speeded things up, but we are ready. Nautor’s Swan is a brand walking hand in hand with its owners, making them feel part of an amazing and international family,’ says Giovanni Pomati, Nautor Group CEO. Fully respecting all the regulations regarding Covid-19, from 13 to 20 October, Nautor’s Swan Experience was held at the Marina di Scarlino on the Tuscan seaboard. Comprising two overlapping events, the inaugural Swan One Design Worlds and the Scarlino Private Boat Show, the event was the first of a new series of unique opportunities to become immersed in the whole world of Swan.
With the inaugural ceremony on 13 October, the Finnish boatyard opened the week with the Swan One Design World Championships. This was the very first stand-alone edition of the Swan OD Worlds, which wrapped up on Saturday 17 October
74 SEAHORSE
with the attendance of 26 Swan OD yachts including 15 ClubSwan 50s, six ClubSwan 36s and five Swan 45s. From 16 October the racing programme was accompanied by the Swan Private Boat Show where the full Swan line was on display, supported by some pre-owned yachts available for sale through Nautor’s Swan Brokerage. Both services, Charter and Brokerage, allow a fully assisted entry at any time, the ideal front door for those wishing to experience the Swan world. While more traditional designs retain the familiar elements of cruising comfort along with an ability to compete when required, ClubSwan designs are distinct in their role and direction with the specific objective of leading the development of high- performance yachts based upon cutting-edge design principles. Both design strands were showcased at Marina di Scarlino. The 11 beautiful yachts on display included the Swan 78, two versions of the Swan 65 and Swan 48, each showing different options of interior designs, the Swan 54, Swan 115, Swan 70 and Swan 75, ClubSwan 50 and ClubSwan 36.
Top: strong and closely matched
fleets of Swan One Design class yachts gathered for the first ever stand-alone Swan OD Worlds in Scarlino during last October. Above: the ClubSwan 50 fleet was particularly strong with 15 high-quality racing teams competing for the world
championship title over four days
All of these were available for viewing and sea trials. Yachts appearing in the Private Boat Show were subjected to comprehensive cleaning processes between visits in order to comply with the Covid-19 regulations, while social distancing, compulsory mask wearing in public spaces, together with the need for staff and crews to be tested ahead of the event, were just some of the measures put in place.
The current and prospective Swan owners also had the opportunity to visit Nautor’s Swan Global Service Hub in Scarlino, the new star of the brand born to assist clients 24/7, where the team specialists introduced themselves and were available to explain all the services offered. Born from the merger of the existing service hubs of Palma de Mallorca, Badalona, Villefranche and Scarlino, together with the worldwide authorised service centres, Nautor’s Swan Global Service has the main goal to be closer than ever to its customers and respond to their needs, offering 360-degree customer care and after-sales service based on three key pillars:
STUDIO BORLENGHI
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