events
Cross-sector collaboration to tackle physical inactivity
London on May 10-11 offering attendees a comprehensive programme of seminars and exhibits. The free seminar programme includes
E
speakers from academia, elite sport, government, healthcare and fitness whilst the exhibition floor features companies such as Intelligent Health, Netpulse, Virtuagym and Kelda Technology. Along with the three well received
seminars streams from last year’s inaugural show – ‘Future Performance’, ‘Physical Activity for Health and Wellbeing’ and ‘Inclusivity: Creating an Active Nation’ – the 2017 event will introduce a fourth seminar stream – ‘The Business of Physical Activity.’ These seminars will explore how to create opportunities for people to be active and the benefits that doing so brings. Over 200 expert speakers will share
perspectives, sparking new ideas and provide the chance for attendees to forge relationships that will drive the industry forward. Those speaking include representatives from Public Health England, Age UK, Birmingham City Council, Fit for Sport, University College London, Pure World Energy, OpenPlay, David Lloyd and World Health Organisation (WHO). Dr Joe Piggin, programme director at
Loughborough University, said: “Health promoters, both government and corporate, now have a wide array of benefits to promote physical activity, but getting it to be part of the normal conversation still needs to be improved. We need to explore how the physical activity sector can successfully collaborate with brands to deliver effective, responsible and well targeted programmes to support increased participation.” Consisting of nine feature areas, three
attractions and over 150 exhibitors, the exhibition allows attendees to experience the latest product innovations first-hand.
LEVATE, the cross-sector event focused on addressing physical inactivity, takes place at ExCeL
For example, Hippo Leisure will be demonstrating how its play equipment can support leisure facilities with their teaching programmes and promote physical activity in children of all ages and abilities. Cap2 Solutions, which specialises in course management systems, will also be promoting its CoursePro software, helping to improve the way sports clubs and leisure centres manage their lessons, courses and teachers.
Attractions The Stage will consist of a programme of demonstrations that focus on Group Exercise, Active Aging, and Functional Training. The Tech Lab will include presentations
on a wide range of Work Out Tech, Performance Tech and Health Promotion Tech, while the Evidence Base will also be returning, looking at the latest research to support the health benefits of physical activity. Elevate 2017 will also support a Fringe,
with an unofficial programme of physical activity related events and activities taking place across London during the
two-days.These activities will include AGMs, private product launches, presentations, breakfast meetings, networking, awards dinners, drinks, and many other events. Lead supporters of the event this year
include Public Health England, ukactive, London Sport, The Institute of Sport, Exercise & Health (ISEH) and The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA). Over 2,500 delegates attended
Elevate’s inaugural show in 2016, demonstrating the benefits of bringing together physical activity and healthcare professionals. Max Quittenton, director of Elevate, is keen to build upon this momentum. He said: “Remaining free-to- attend, Elevate 2017 will host more brilliant speakers, exhibitors and supporters who’ll be presenting a huge
variety of carefully selected content, alongside the very latest innovations designed to get people moving more.”
Elevate takes place 10-11 May 2017 at ExCeL London and is free to attend.
www.elevatearena.com
PAF Magazine and Forum are delighted to be VIP supporters of Elevate.
www.paf-forum.co.uk
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