Industry News
Emerging sports drive demand for sustainable club merchandise
T
he rapid growth of sports such as padel, pilates, hyrox, crossfit and pickleball is changing the way clubs approach merchandise, according to research from A.M. Custom Clothing.
The company’s Sports-Fashion Interest Index, which combines Google Trends, UK search data and internal enquiry figures, found that emerging sports are increasingly influencing demand for lifestyle-led and sustainable apparel. Padel is leading the trend in the UK, with interest in the sport increasing by 317% over the past two years, while searches for padel clothing have risen by 29%. Padel recorded a Sports-Fashion Interest Index score of 66%, followed by Pilates at 53%.
The findings suggest clubs are moving beyond traditional performance-focused teamwear towards garments designed to be worn away from training and competition. A.M. Custom Clothing reported a 189% increase in unit orders from sports communities between 2024
and 2025, alongside a 121% rise in revenue.
The company said demand is increasingly centred on sustainable apparel, premium blanks, oversized fits, community merchandise and online merch shops. Boxy T shirt volumes have
Daiber launches new Sports & Activities Catalogue
G
ustav Daiber GmbH has launched its new Sports & Activities Catalogue for 2026, showcasing 99 sports and activewear products across 103 pages. Designed for teams, businesses and active brands, the catalogue is divided into four sections: Core Performance, Active Lifestyle, Outdoor & Weather Protection, and Caps & Accessories. The range combines functional fabrics, stretch properties and climate-regulating technologies with contemporary designs, offering options for training, teamwear, active working environments and outdoor use.
New for 2026 are running tops and shirts featuring Climactive technology, alongside sports fleece and softshell jackets, running shorts and trousers, a seven-panel sports cap and new weather-protection styles including a
www.printwearandpromotion.co.uk
risen by 190% over the past two years, while heavyweight T shirts are up 90%. A.M. Custom Clothing added that sustainability is increasingly being considered at the start of merchandise briefs, with clubs seeking organic, recycled and longer-lasting garments.
Printing Charity opens ticket sales for 197th Annual Luncheon
T Daiber’s new Sports & Activities Catalogue
raincoat and 3-in-1 jacket. Daiber also highlights the customisation potential of its range, with embroidery and printing options allowing businesses and clubs to add logos, crests and event designs. An AI-powered online configurator enables users to design and visualise customised garments.
The catalogue is available in print and digital formats in German, English and French.
ickets are now on sale for the Printing Charity’s 197th Annual Luncheon.
Taking place November 19 at Plaisterers’ Hall in central London, the event will mark the beginning of the charity’s 200th year and bring together members of the print community to celebrate the sector, discuss its challenges and highlight the impact of the Printing Charity’s work.
This year’s keynote speaker will be Baroness Floella Benjamin, the charity’s 2026 Honorary President and longstanding supporter of the power of print to make a difference. Neil Lovell, Printing Charity CEO, said: “Marking as it does the start of the Printing Charity’s 200th year, the Luncheon this year is set to be even more special than usual.”
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