Industry News
Avery Dennison partners Eventshop to create fan experiences A
very Dennison has collaborated with Eventshop to create
fan-immersive digital experiences.
By combining its Emblex connected embellishments, with Eventshop’s mem-re digital platform, fans can interact with an NFC label by tapping their smartphone to it.
By doing so, it launches the
mem-re platform, unlocking personalised exclusive experiences in the stadium and beyond.
This interactive journey can include exclusive content such as behind-the-scenes footage, interactive polling, VIP early access to exclusive offerings and personalised perks featuring hidden rewards.
Avery Dennison and Eventshop are working to create fan-immersive experiences
The content is managed through mem-re’s content management system that leverages AI creation tools. From this portal, Avery Dennison clients can better understand fan and consumer engagement, using this information to identify new commercial opportunities. With the two companies blending technologies, the partnership transforms static apparel into an intimate, connected
New managing director for David Sharp D
avid Sharp has announced two senior leadership appointments designed to support the group’s continued growth across digitising, production and online fulfilment services.
Dominic Bunce has been appointed managing director of David Sharp Digitising and sister company David Sharp International.
With 26 years’ experience in the garment-decoration industry, Mr Bunce will lead the group’s embroidery digitising and vector
artwork operations, alongside its expanding production-support services, including DTF transfers and its consumables range.
Jamie Hood, who remains a director within the David Sharp Group and brings 21 years’ industry experience, becomes managing director of
Disgu.com.
He will lead the complete store-management service for trade customers, providing webstore setup, garment printing, embroidery, order fulfilment and direct delivery for the print-on-demand and embroidery-on- demand sector.
Mr Hood has played a central role in David Sharp’s development, combining technical embroidery expertise with a strong focus on efficient, commercially practical production, and will continue this role alongside his Disgu appointment.
Jamie Hood and Dominic Bunce | 10 | September 2026
These new positions reflect the group’s commitment to specialist leadership, service innovation and helping garment decorators grow without the need for additional machinery, stock or production capacity.
relationship between teams, brands and consumers.
Sergio Shmilovitch, VP/GM Embelex, Avery Dennison, said: “There is undeniable growing demand for digitally enabled embellishments. The range of activations is exciting, spanning beyond jerseys to include sneakers, workwear or any material with a digital trigger. “This strategic partnership shows our commitment to innovation, effectively turning physical embellishments into routes for dynamic, highly engaging digital marketing platforms.” Spencer Combs, CEO and founder, Eventshop and mem-re, added: “With deployment opportunities across events, hospitality, sports, entertainment and apparel brands, the mem-re platform reimagines the fan experience.”
Girlguiding uniform now recyclable
G
irlguiding has secured Circular Textiles Foundation (CTF) certifi cation for 15 styles in its redesigned uniform collection. The collection spans all four Girlguiding sections, as well as young leaders and adult volunteers. The redesign was shaped by feedback from almost 55,000 girls and volunteers, with sustainability identifi ed as a key priority. Each certifi ed garment has been assessed against CTF’s Design for
Girlguiding’s new uniform
Recyclability criteria and will carry the ‘Infi nitee’ mark, confi rming compatibility with existing fi bre-to-fi bre recycling technologies at end of life. A key change is the replacement of polyurethane (PU)-based prints with water-based alternatives across the collection. According to Girlguiding, PU prints can act as contaminants during fi bre-to-fi bre recycling, potentially causing garments to be rejected or downgraded.
www.printwearandpromotion.co.uk
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