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Focus on Promotional Products NOVA CHROME A great avenue for brand awareness P


romotional products are still a great avenue for promoting awareness of a brand, and are as


popular as ever.


There are several great suppliers of promotional goods, along with a multitude of options for products, but the standard mug is still one of the most ubiquitous for getting a message across – these relatively inexpensive items provide immediate impact when printed with dye sublimation, and are typically kept around for years due to their inherently practical nature.


Producing these items in-house can be of tremendous benefit, offering the ability to offer accurate samples, short runs and cutting out lead times from suppliers. With this in mind, Nova Chrome offers a range of mug printing systems that can be purchased for a relatively small outlay. Of course, other promotional goods can


be produced by incorporating a flat bed heat press, opening the door to other popular products such as key rings, garments, badges and much more – imagination and inventiveness is the key factor here.


Nova Chrome's range of printable products also includes items like tote bags, which are another popular choice for branding owing to their highly practical nature. Available in a few variations, the range offers lower cost versions – suitable for occasions where the item will be kept for a short time. Alternatively, higher quality bags are also offered for those who desire a premium product. A full range of consumables are also available from the firm, including Sawgrass' SubliJet-HD inks, S-Race sublimation paper by Felix Schoeller, and


A selection of Nova Chrome’s promotional products


a new range of ChromaLuxe EXT – suitable for outdoor use, offering up to five years UV life when used with recommended ink sets.


www.novachrome.co.uk SNAP PRODUCTS Keep your screen squeaky clean T Micro-Mat BABYUSB A product that’s got privacy covered W


ith our inboxes currently full of emails aiming to comply with the new General Data Protection Regulation (GDPR), privacy has never been a hotter


topic for businesses.


Threats to privacy can come from the unlikeliest of sources – for example, how about that handy webcam on your shiny new computer? There have been many reports of these webcams being activated remotely by computer hackers – and the implications for both commercial and personal privacy are all too imaginable and worrying. With that in mind, BabyUSBʼs new brandable Webcam Cover is a simple and timely addition to online security. To ensure full privacy at all times, simply slide the cover to its closed position. Even if security is breached and the webcam is activated, hackers will see nothing. This welcome gift is an ideal, cost-effective way to promote


www.printwearandpromotion.co.uk


he Micro-Mat is the latest innovative product from digital print specialist


Snap Products.


The clever 2-in-1 design features a microfibre upper surface ideal for cleaning the screen of a computer monitor, smartphone or tablet, while the fine rubber backing provides grip and stops the mouse mat sliding around when being used. Itʼs a great accessory for any desk and a promotional product thatʼs bound to be kept and used every day. It can easily be rolled up and slipped into a laptop bag. The slimline Micro-Mat can be dye sublimation printed to its entire


upper surface area, meaning a large 228x177mm surface to get a brand or marketing message noticed. Snap Productsʼ cutting- edge digital printing technology mean a stunning full colour print thatʼs sure to impress.


The Micro-Mat has an MOQ of just 50 pieces and is printed on a three-day standard lead time on various quantities. Snap Products also offers a retail-quality custom packaging service as the ideal way to premiumise a promotional product and add additional space for messaging.


www.snapproducts.co.uk


BabyUSB’s webcam cover


your business. As well as the easy-slide closure, the BabyUSB Webcam Cover boasts the largest branding area of its class (30x12mm) and backing card printed full colour to front and reverse.


www.babyusb.com September 2018 | 81 |


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