Industry News
Sign & Digital UK launches 2019 ‘face-to-face’ show website
S
ign & Digital UKʼs 2019 show website features a new design that reflects the power of face-to- face marketing in building business and the innovative and creative nature of the sign and display industries.
Speaking for the Sign & Digital UK team, marketing manager, Jane Lewis, said: “2018ʼs Creativity Brought to Life campaign was about positioning what Sign & Digital UK represents. It focused on how we showcase the opportunities our industry offers businesses to realise amazing creativity. It was very well received, so we know the message was the right one. “This new campaign is about building on the success of that message. A fresh visual approach combines a contemporary, design led influence with images of the materials and technology that are driving the industry forward. It cements the link between creativity of the mind and the creativity of our industry and communicates how Sign & Digital UK delivers a cutting-edge experience for exhibitors and visitors alike. Itʼs a
message of opportunity for everyone involved.” The website showcases leading suppliers from across the signage, print, display, décor and design industries. More than 75 companies have already booked for Sign & Digital UK 2019 and include; CMYUK Digital, Graphtec GB, Gravograph, Hexis UK, InkTec Europe, R A Smart, Sabur Digital, Spandex and Ultima Displays.
The website also contains a library of industry articles, videos and news pieces. New site functionality will allow visitors to curate content into personal wish lists based on topics of particular interest to them.
New show features to be announced in the coming months will continue to focus on free-to-attend interactive demonstrations and workshops plus practical advice from industry experts in the Main Stage theatre. Sign & Digital UK 2019 will take place in Halls 3 & 3A at the NEC, Birmingham from April 2 to April 4 and is free to attend for visitors.
PenCarrie launches customisable brochures G
arment decorators can now impress their customers, promote their business and maximise sales opportunities with PenCarrieʼs customisable brochures. PenCarrie is now offering customers the option to add their logo to a range of digital brochures.
Simply select the digital brochure, add your logo to the cover and itʼs ready to use with your customers – whatʼs more, itʼs completely free. You can instantly share your
customised brochure via email or on social media, download a PDF version or use a direct URL link to your brochure that you can add to emails or your website.
With no print costs and the option to share immediately, these customisable digital brochures are a great marketing tool to help you to grow your business. Whatʼs more, find products quickly and easily with the text search, and, showcase single products or pages via email with the snip and send tool.
Step-by-step guide 1. Visit
www.pencarrie.com/marketing/2018+Digital+Brochures 2. Select the ʻcustomisableʼ brochure youʼd like to add your logo to 3. Create your account 4. Name your brochure
5. Upload your logo and contact information 6. Save your brochure and start using instantly
T
heMagicTouch continues to innovate and develop applications that turn ideas into profit, with its new
Bottle for Life.
With the current global surge to banish and replace plastic bottles from our daily lives the company has expanded its For Life range by introducing the Bottle for Life in a great range of colours.
Using the latest in white-toner technology together with the established CPM transfer paper, full colour designs can be decorated using a traditional mug press. Customers have the choice of over 12 different colours and sizes with a minimum of one Bottle for Life per order; this therefore offers great opportunities in many markets.
| 14 | September 2018 Create your own personalised brochure TheMagicTouch launches new Bottle for Life
and many others. The average cost for the full colour decoration is less than 30p per item and under two minutes to produce. The company has also recently introduced a range of coloured enamel mugs, printed using the same CPM process with the same traditional mug press.
TheMagicTouch’s Bottle for Life
The blank aluminium and stainless steel bottles are widely available from most of the major promotional product suppliers including PF Concept, Mid-Ocean Brands
Jim Nicol, managing director, said: “Until now the choice to decorate mugs and drinks bottles in different colours has been restricted to traditional screen print methods or indeed more recently using UV printers. “However, what we offer is an affordable solution for users to increase the range of products possible using the TMT/Oki white-toner technology.”
www.printwearandpromotion.co.uk
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