Special Report
Free cybersecurity T shirts –
when freebies become geek chic
T
he technology sector, and cybersecurity in particular, has been suffering with an image crisis for a while: of hoodie wearing men sitting in darkened rooms hunched over keyboards. While the hoodie and keyboards are not going away, the conferences and vendors have seized the opportunity to produce decorated garments that people want to wear in and out of the office. But what makes a decent T shirt decoration, what makes someone want to wear one in particular and how are the producers doing their best to provide the must-have design?
Reuse over and over again The use of a promotional T shirt can provide a single use, or if you provide something attractive and with a decent quality, you may be providing something that the recipient that they will reuse over and over.
In the cybersecurity industry, the free
T shirt has become the main give away for a number of vendors. At the major and minor conferences, vendors give T shirts away to those who visit the stands, while at some conferences the T shirt is given to the contributing speaker.
In the case of the hacker conference Def Con, held annually in Las Vegas, the line to purchase one of a selection of Def Con T shirts often stretches long into the corridors. So what makes one T shirt more attractive to a delegate than others? This is the holy grail for any vendor looking to give a garment away – to give away something that is not only going to be taken, but actually retained and worn over and over?
Personally I have a number of
www.printwearandpromotion.co.uk Choose your design carefully
While bad T shirts and swag get consigned to bins and drawers: good stuff gets used and brand reinforced. – Chris Ratcliff, security practitioner
conference T shirts which I wear frequently, and some others that are kept to clean in, sleep in or do the garden in. Is that a slur upon the vendor whose brand the T shirt bears? I hope not, but if the garment is something that looks good. Iʼll want to wear it over and over.
In an article, security researcher Michael Cote gave his top nine ways to ensure that a garment is retained, including: minimal branding, poor print quality, decent material, a comfortable fit, available sizes for women and a choice other than black.
September 2018 | 75 |
In this very niche article, former P&P editor Dan Raywood, takes a look at the technology sector, in particular cybersecurity, and how the right T shirt design can transform a T shirt from a freebie to one wearers will be proud to wear.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92
