Case Study
the Pontypridd-based towel manufacturer embroidered approximately 2,000 pieces a week using a Barudan 12-head and a Happy eight-head, as well as outsourcing any printing jobs, which would result in long lead times of up to 16 weeks for customers. Bursali still offers an embroidery service, but bringing towel printing in-house means lead times have been reduced to seven days which benefits customers.
Steve explains: “Following our entry last year into the in-house printing of towels we have experienced great success, and felt that we needed to increase our production capability to keep up with demand, and to honour our commitment to customers to deliver within seven days of order. The DGI FT-1908 will triple our production output and allow us to reduce our prices because of the increased economies of scale, thereby increasing profitability.” And speaking of quick turnaround times, the time from first speaking with Sabur about the DGI FT-1908 at P&P LIVE! to installing the 1.9m wide printer at the beginning of March took around seven weeks. “Now thatʼs what I call great service!” exclaims Steve. Aaron adds: “You only have to speak to Steve or visit the Bursali website to see the
Bursali Towels’ embroidery set-up
quality of what they produce and the enthusiasm for what they do. Indeed, some of the printed towels on the website are even mistaken for actual photographs. A sign of the quality of what they produce. “Bursali is a company that we are delighted to work with as we see them as market leaders that offer a quality service to their clients and customers. It is a company that was already successful in what it did, and yet looked to grow and
diversify. Thatʼs why they looked into digital printing on to towels and towelling products and started in-house last year. We are proud to be helping Bursali to increase output and take the next step forward.”
A unique set-up The Mimaki TS300P-1800 and the DGI
FT-1908 work in tandem and jobs completed are fed into a transfer printing press from Diferro to put the designs onto towels. The digital printing process now allows Bursali to compete with any competitors abroad.
This coupled with the fact that Bursali is the only UK towel company that produces towels in-house, it seems that Bursali has tapped into a winning formula. All of Bursaliʼs towels are specially manufactured in factories across the world to exacting
specifications to service a wide variety of clients that range from well-known household names to smaller niche companies such as spas, gyms and events.
Some of the Bursali team show off some recently printed towels
Following our entry last year into the in-house printing of towels we have experienced great success, and felt that we needed to increase our production capability to keep up with demand, and to honour our commitment to customers to deliver within seven days of order. The DGI FT-1908 will triple our production output and allow us to reduce our prices because of the increased economies of scale, thereby increasing profitability. – Steve Vallender Bursali T
owels , sales and marketing director
www.printwearandpromotion.co.uk ,
Steve adds: “Through expertise and experience we know which factory is best at producing each and every product we sell. Our flexible combination of supplying towels to the trade, both direct from the factory and from UK stock on a next day delivery basis is probably unique. We now offer the biggest selection of towels in the UK and have over 3,000 customers.” But what does the future have in store for Bursali? Steve explains: “I would like the company to be perceived as the market leader in its chosen areas of trade, such as printed towels and the best range of plain towels.
“On a personal note, during the next five years I will gradually be handing over the running of the business to Gazz, who having been in the industry for 11 years must surely be the most experienced 30-year-old in the trade. However, he wonʼt have it all his own way as Iʼll still be coming into work as I enjoy it so much.” As Bursali expands Steve also hints that the purchase of the DGI FT-1908 may not be companyʼs last investment in print technology. So watch this space.
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