Industry News
Fluid Branding completes acquisition of Reflex Marketing and Promotions
O
n March 26, Fluid Branding announced the acquisition of Reflex Marketing and Promotions, combining forces to further grow the business and client base.
Having built a highly successful merchandise business over the last 25 years, owner of Reflex Marketing and Promotions, Jon Walke, said: “It’s been an amazing journey with Reflex, but with my co-director, Don Hinkins, retiring after over 40 years in the industry this was the perfect time to look to expand the company’s horizons, being part of the on-going success story at Fluid was a no brainer. I am just so delighted that we
are now looking to an even brighter and more expansive future alongside all of the exceptional team at Fluid.”
The team will work day to day (when current restrictions allow) from the office in Brighton and this will add a south coast location to Fluid’s UK and European offices. Kyle Scott, Fluid’s director of strategy, added: “This is a great strategic acquisition for us. Reflex has consistently been regarded as one of the top 25 distributors of promotional products here in the UK and to have Jon and the team on board will add to our exceptional portfolio of clients and help further strengthen our award-winning team. We’re extremely excited to welcome them! “As we see trends towards greater
Two new recruits for Geiger G
eiger welcomes both Steve Wickham and Cat Smith to the team, in the roles of procurement director and account director respectively
Mr Wickham will head up Geiger’s procurement function, which will encompass multiple elements of the company’s supply chain, including global buying/ sourcing strategy, quality, CSR and sustainability.
He said: “I am thrilled to be joining the Geiger UK family at such an exciting time and look forward to helping the business unlock the commercial benefits of responsible procurement and using our social responsibility program to build deeper relationships with suppliers while making a real difference on some of the biggest issues facing our planet.”
Ms Smith comes to Geiger with over six years’ experience working with
top-level clients within the promotional merchandise industry. Focusing on account
| 16 | May 2021
Cat Smith is the new account director
Steve Wickham is the new procurement manager
management of large-scale promotions, she will be looking to develop relationships across the spectrum of Geiger’s client base.
She said: “I have a passion for promotional merchandise and I am invested in helping brands become more sustainable. I enjoy finding new suppliers and products that help change the way promotional merchandise is received, spreading a positive global message. I believe Geiger is the perfect place for me as my values align very closely with their own. The whole team have been so welcoming, I can’t wait to get started.”
consolidation within our industry during these difficult times, we are currently looking for additional merger and acquisition opportunities. We hope to further bolster our position and offering within our industry in the near future.” Fluid Branding is one of the largest promotional merchandise distributors with offices in the UK and Europe, with ambitious growth and acquisition plans, both domestic and international. The UK-based company is also proud to be a B Corp, using business as a force for good, thinking beyond profit to make a positive difference to people and planet, leading the way in its commitment to becoming carbon net zero by 2030.
David Luke Group becomes The Parently Group
D
avid Luke has announced it will operate within a new group structure to enable its portfolio of brands to realise their growth potential.
The name of the David Luke Group will change to The Parently Group, as the parent company to David Luke, Grass & Air and Juco. This name encapsulates the sense throughout all brands of family, kindness and a focus on a healthy future.
The family-centric principles of The Parently Group brand portfolio will underpin an ambitious growth strategy which will be scaled by increased focus on e-commerce and building brand awareness in consumer markets. As the flagship brand, David Luke will benefit from a number of initiatives aimed at strengthening its position as the number one retailer of eco-school uniform through its network of independent retailers and direct to consumer website. Plans also include a range expansion on Grass & Air and the fast-tracked launch of new activewear brand Juco to capitalise on a surge in outdoor family recreation brought about by the coronavirus pandemic.
www.printwearandpromotion.co.uk
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