Industry News
Bella Canvas opens first retail store in Beverly Hills
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ella Canvas has opened its first retail store across the pond in Beverly Hills, California, to meet growing demand. The new location’s upscale warehouse design is a nod to Bella Canvas’ wholesale roots in Los Angeles, where all the brand’s apparel is designed, cut and dyed. The retail collection is representative of what Bella Canvas is known for: clothes that meld comfort and fashion, which speak to the current boom of opportunity in the leisure space.
The Bella Canvas retail line, while separate from the wholesale collection, offers men’s and women’s styles in the same in-demand, signature fabrics such as Airlume Jersey, Triblend, Sponge Fleece, Vintage Slub and Flowy. The new retail store houses a curated collection of soft, sustainable comfort basics, with a street-cool edge. The men’s and women’s foundational styles come in a sophisticated, on-trend colour palette, complete with pops of tie-dye patterning.
In 2019, after years of requests from people who discovered Bella Canvas’ high-quality hoodies and tees by way of branded apparel and wanted access, the brand expanded into retail with an online-only, direct-to-consumer e-commerce site. Before that, the brand’s high-quality apparel was only available through wholesale channels to customers with a business license. Now, the opening of the flagship Beverly Hills retail store is the next step in Bella Canvas’ long-term roadmap to open several physical locations, including additional popup stores in 2021. Co-CEO and co-founder, Danny Harris, said: “With our expansion into retail in 2019, we’ve answered the call from buyers who experienced our wholesale apparel and wanted to buy our styles at retail.
“Since we started making apparel more than 25 years ago, we’ve prided ourselves on turning out the most exceptional retail-quality basics. Our move into the retail space will ultimately drive more brand awareness and recognition in wholesale channels. This is an exciting time for us, in both wholesale and retail channels, and for everyone selling and distributing Bella Canvas’ apparel.”
Bella Canvas sees its continued expansion into retail as a long-term growth strategy for the wholesale side of the business. Business-to-business customers can continue to shop at wholesale prices.
President, Chris Blakeslee, added: “Our Beverly Hills flagship location is the first of many Bella Canvas retail stores. Our retail
The store has an upscale warehouse feel
expansion has generated a whole new level of brand awareness for Bella Canvas, and that demand, without a doubt, will continue to funnel back through our wholesale channels.”
Introducing Natron G1 Primer for UV inkjet printing on glass from Boston Industrial Solutions
B
oston Industrial Solutions has introduced a single component glass primer ideal for many applications including UV inkjet printing. The Natron G1 Primer is scientifically formulated to transform the micro-structure of glass surfaces to facilitate permanent bonding. This primer prepares glass, tiles, carbon fibre, and rigid plastics for printing with any type of UV inkjet inks. The G1 glass primer is also highly effective for solvent inks, paints, and adhesives.
Although the G1 glass primer is specifically developed for UV inkjet printing, this primer is also highly effective with pad and screen printing inks, as well as industrial adhesives for glass. This Natron G1 primer features: Single component, making it easy to use straight from the bottle. Visually undetectable molecular coating on the
www.printwearandpromotion.co.uk
glass surface once applied. Improves substrate surface finish, and print quality. Extremely fast drying time, less than 10 seconds. Works on many substrates (glass, tiles, carbon fibre, and rigid plastics). Available sizes: 0.5 litre and one litre containers. This announcement is ground-breaking because decorators and printers alike can print on glass substrates without having to invest heavily on different types of primers to achieve outstanding printing results. The Natron G1 Primer will help to reduce cost and increase productivity. Printers and decorators worldwide can now take advantage of the benefits offered by this glass primer for UV inkjet printing.
This primer is available for distribution worldwide. March 2021 |9 | The store front
Natron G1 Glass Primer
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