Industry News
Creative Emporiumannounces brand refresh and growth plans
L
eeds-based Creative Emporium has rebranded as Infinity Incorporated and is gearing up for growth in 2021 following increased investment, strategic appointments and a raft of exciting new contracts. The specialist in branded merchandise, corporate uniform and branded apparel was established in 1998. Now the business works with several Premier League and Championship football teams as well as the UK’s top 20 universities and leading consumer and corporate brands such as Eddie Stobart, BBC, Jet2, New Balance, Deloitte, M&S, DPD, Nectar and Tik Tok. After 22 years of supplying promotional products for client events, conferences, exhibitions and functions, 2020 saw the business having to shift its focus in the aftermath of mass event cancellations all over the world as a direct result of COVID-19. Founder and managing director, Darren Cohen, said: “Our sector experienced a massive decline in demand for standard promotional products. However, we also saw a big rise in branded face coverings, branded clothing and employee care packages to support the internal engagement campaigns our clients are running to keep staff motivated and focused on wellbeing while working from home.
“Our onsite production capability enables us to keep working throughout lockdown without losing any staff.” In addition to securing recent new client contracts, a number of strategic appointments have been made, boosting the current workforce to 80 at the Whitehall Cross site in Leeds. Sam Sagar has been appointed as account manager and will be responsible for servicing sports clients and sports-related merchandise branding. The firm is also ramping up its recruitment agenda with
Darren Cohen of Infinity Incorporated
several new roles going live this month, across marketing, client services and production.
In an effort to proactively refocus and restructure the business, the start of a new decade prompted a complete brand refresh which saw Creative Emporium become Infinity Incorporated. Mr Cohen added: “Over the years, as a new service developed, it grew into a business and brand in its own right – at the time it felt like the right approach, and it’s worked well so far. We feel our refreshed brand identity better reflects the value we bring to our clients across the UK and internationally.”
The Pen Warehouse is shortlisted for the Family Business of the Year Awards 2021
T Behrens launches new trade website B
ehrens has announced that 185 years of textile expertise is now available to purchase online. The company's brand new trade website is the latest exciting and significant step in the evolution of Behrens, Initially, Behrens has brought together its stock-backed Healthcare, Beauty & Wellness and Sports & Leisurewear ranges on the new platform. In due course, Behrens will also be
| 14 | March 2021
adding more of its product areas and increasing functionality that will allow users easy access to view and check stocks at a convenient time. Behrens has prospered over the past 185 years, gaining a reputation for integrity and excellence. Behrens continues to invest heavily in the development of new services to ensure its customers’ needs are at the forefront of everything and that Behrens thrives in the digital economy.
he Pen Warehouse has been shortlisted and is
in the running for the Family
Business of the Year Awards 2021. Awards up for grabs are by sector, regional and national. National titles are awarded in respect of entrepreneurship, innovation, small family business and spirit of family business.
Family Business United is a voice for the global family business community and an invaluable source of insight. It celebrates the contribution family firms make through the provision of employment, creation of income, as well as supporting local communities and charities. Helen Dyl, operations director of The Pen Warehouse, said: “We’re absolutely delighted to have been shortlisted for the Family Business of the Year Awards. This company was founded by my father, and our MD, over 25 years ago and is now in its second generation. Through hard work, brilliant vision, and an amazing team we are still here today.”
The winner of the awards will be announced at an event in June.
www.printwearandpromotion.co.uk
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