Industry News
Epson publishes its 2020 European sustainability Green Choice report
E
pson has published its Green Choice sustainability report, which provides details of the sustainability and CSR measures actioned across its EMEA operations. During 2020 Epson has made significant progress in aligning its business activities to the United Nation’s Sustainable Development Goals (SDGs), a commitment it made following the 2016 Paris Accord and the United Nations Framework Convention on Climate Change. Significant highlights of the report include: ● Epson has achieved an EcoVadis Platinum rating for sustainability, which means that the company meets the highest standards for human rights, labour conditions, environment, ethics and sustainable procurement. This achievement places Epson in the top 1% of companies in its industry. ● Green house gas emissions per employee reduced by 8.56%. ● Scope 1 and 2 emissions have reduced by 18% (equivalent to 485,753 tonnes of CO2). ● Epson recycled 23,700 tonnes of material including batteries, paper, wood, plastic and waste electrical equipment. ● Epson is now using 100% renewable energy in all its owned buildings. ● Epson has saved a potential 1.1 million tonnes of plastic-
Adelco announces major rebrand A D
delco has undergone a major rebrand to reflect the company’s evolution into a global manufacturing business.
Leigh Smith, CEO of Adelco, said: “Over the last 40 years Adelco have grown to be a well-known and respected brand. Our decision to launch our new logo and brand identity better reflects our market leading position, and our technically advanced offerings to the market
“Although the name stays the same our new identity is innovative, contemporary
esigned by GAAARD Protection in West Yorkshire, the Scaffshirt is the answer to the problem thousands of scaffolders and workers have battled for years.
The shirt has been carefully developed over a number of years to meet the highest safety standards. A European design right protected garment, the Scaffshirt features weight- bearing shoulder pads to provide support for the shoulder joints which need it the most when carrying heavy items. The padding alleviates pain, corrects the posture and gait of those who wear it and reduces injury. The pads – which are manufactured from 3D-sculptured EVA compression padding – sit discreetly inside a pocket on the shirt, which is stitched securely to the top of the shoulder. The pockets are waterproof and shirts are supplied with a pocket on each shoulder. In simple terms: the shirt is durable, is built to
www.printwearandpromotion.co.uk
and professional, adjectives that describes not only our image but the systems we design, manufacture and service.” Mark Smith, MD of Adelco, added: “The logo design represents our digital, modern and adaptable approach to all our products. The circular design represents our global footprint across six continents. The blue has been consistent with Adelco from the very beginning and it is important to keep that element of recognition as well as remembering our heritage. The new logo provokes a feeling of movement and
inspiration and is designed to work across both digital and traditional channels.” The rebranding includes a top-to-bottom redesign of the logo, graphics, communications and correspondence. Adelco’s new brand assets include a simplified, blue, grey and white logo, along with other visual communications that utilise simple, bold graphics to convey complex solutions in an understandable way.
New Scaffshirt provides support for shoulder joints
last, and gives workers and companies peace of mind that they will be protected. Furthermore, the Scaffshirt meets all current health and safety visibility requirements needed for safe site work.
A study conducted by Erasmas University Rotterdam concluded that a padded shoulder will prevent future injuries in those who wear it, after numerous case studies into the strength and protection the product provides workers. Furthermore, companies who have tested the product across Europe in countries such as England, Sweden and Ireland have all reported positive feedback after trialling it on-site. Working closely with established, well trusted distributors, the GAAARD Protection range lends itself perfectly to personalisation and branding to make your company stand out and look professional.
The Scaffshirt is also available as a sweatshirt, hooded top and hi-vis vest.
January 2021 |9 |
based consumables through the sale of over 50 million cartridge- free EcoTank printers. ● Epson engaged with over 11,000 students of all ages as part of its New Horizons programme, introducing young people to sustainable technology and inspiring them to achieve their career goals. ● Epson signed up as technology partner to the United Nation’s Smart Sustainable Cities implementation programmethe world. Henning Ohlsson, CSR and sustainability director, Epson Europe, said: “Our Green Choice report is about making the right choice for our future. The demand for greener products and services has never been stronger, and this is especially true of the younger generations that are looking ahead with genuine concern and alarm. Their passion for sustainability is forcing companies to make changes and this is a good thing. Brands that don’t share their values or fail to demonstrate their same sense of
urgency have no long-term future.
“Epson is fully committed to the SDGs. They are integrated into our mid and long-term plans; they are guiding us as a compass for our business and are setting the direction for all our sustainability actions. Our Green Choice report shows precisely and transparently how we are continuing to deliver on our commitment to a sustainable long-term future.”
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