Industry News
Mi Hub releases The Future Of Uniform Report
G
lobal uniform supplier Mi Hub has curated a report to analyse how the corporate apparel industry has changed to keep pace with changing workplace expectations and wider societal discussions.
The report called Wear Next? The Future of Uniform 2023 Report covers employee attitudes, sustainability, gender neutrality, diversity and inclusion – exploring how these themes are evolving the future of corporate apparel.
More information on chapters featured in the report can be found below: • Employee attitudes – following the COVID- 19 pandemic, the workplace has seen a huge shift, with the WFH phenomenon and new fl exible working policies being a refl ection of what employees want out of their jobs. This chapter explores how changing employee attitudes and expectations have guided new developments in uniform.
• Sustainability – consumers are making more sustainable lifestyle choices, often opting for ‘carbon cutting’ products and services. This means that uniforms must be refl ective of these consumer attitudes, whether that’s through sustainable business practices or environmentally friendly garments – but how well is the corporate apparel industry doing in that mission?
The front cover of the report
• Gender neutrality – with gender inclusivity becoming increasingly important, we’ve seen many fashion
American Apparel and Comfort Colors are reinvigorated
G
ildan has announced the newest positioning and marketing campaigns for the American Apparel and Comfort Colors brands. American Apparel will launch The 2001 and Only campaign, spotlighting its original AA2001 style and capturing the essence of American Apparel to further solidify positioning as the iconic premium brand. Comfort Colors’ campaign is called Spread Good Vibes, which radiates colour, comfort, and positivity to further enhance its positioning as the lifestyle brand in the company’s portfolio.
Gildan itself is also launching its Just Smart campaign as the most logical, no-brainer choice for decorators to drive their business success paying tribute to its identity as the brand of choice for best
value and dependable quality. The new campaigns will be promoted through the release of spotlight fi lms, social media marketing, display advertising, and renewed digital experience on websites and social platforms.
Chuck Ward, president of sales, marketing and distribution at Gildan, said: “We are pleased with the work done to reinvigorate our three core brands sold in the imprintables market channels, giving them a heightened new look and positioning while paying homage to their strong heritage. “Leveraging these brands core strengths while modernising them allows us to elevate their unique positioning and offering in the decorators market, cementing our brands as the apparel choice in their respective categories.”
American Apparel’s new campaign is called The 2001 and Only
www.printwearandpromotion.co.uk
This change comes at a time when the brands are evolving and expanding their respective global reach, in line with Gildan’s Sustainable Growth plan.
brands, both high street and designer, releasing gender-inclusive collections. This chapter will explore whether the uniform industry is on the same trajectory and what it can do to increase inclusivity in the workplace.
• Diversity and inclusion – diversity, equality and inclusions (DEI) is no longer a tick box exercise for businesses; it’s something that needs to be weaved into a company’s DNA from a place of authenticity. Making products and services more accessible is critical in today’s world, so how can we make sure that uniforms are designed with DEI front of mind? Chief executive offi cer at Mi Hub, Hayley Brooks, said: “The world of uniform is changing – at both a corporate level and an employee level. Whether it’s reducing the environmental footprint of our uniforms or creating a more inclusive uniform wardrobe, it’s our mission to provide innovative, bespoke solutions for our customers.”
Nazdar recruits inkjet field specialist for the Northeast region
F
ranco Cherfi ls, who has worked in the printing industry for almost 18 years, will join the Nazdar digital technical services team.
He will be responsible for installing, training and repairing the market-leading range of graphic and textile inkjet equipment that Nazdar
Franco Cherfils
sells and supports. He will also provide expert technical support to the end users of this equipment.
Bruce Ridge, technical service director at Nazdar, said: “We are delighted to welcome Franco to the Nazdar digital technical services team, and I very much look forward to working with him to further support our customers across the Northeast. Franco brings with him a wealth of experience from his time in the print industry, and both our team and customers will benefi t from his expert knowledge.”
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